East Asian Media Culture in the Age of Digital Platforms: Narratives, Industries, and Audiences

by Dal Yong Jin (Editor), Kyong Yoon (Editor)

Overview

Focusing on the convergence of popular culture and digital platforms in the East Asian context, this book delves into the increasing role of East Asia, not only as the largest cultural market but also as one of the most rapidly developing cultural industries in the global platform economy.

Through the analytical framework of the platformization of cultural industries, this volume theoretically and empirically explores how East Asian popular culture and digital platforms have been intertwined and evolved. Analyzing how East Asian media narratives, industries, and audiences are integrated into digital platformization, the book contributes to an enhanced and timely understanding of transnational cultural flows in platform-driven media landscapes of the early 21st century.

The comprehensive and significant analyses of the dynamic changes and persistent features of East Asian cultural convergence within the broader ebb and flow of global modernity will make this book an ideal selection for students and researchers of media studies, cultural studies, digital media, Korean studies, Chinese Studies, Japanese studies, East Asian studies, sociology, anthropology, and globalization studies.

Product Details

ISBN-13:	9781041101062
Publisher:	Taylor & Francis
Publication date:	09/11/2025
Series:	Routledge Research in Digital Media and Culture in Asia
Pages:	258
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Dal Yong Jin is Distinguished Professor at Simon Fraser University, Canada. Jin’s major research and teaching interests are digital platforms and digital games, globalization and media, transnational cultural studies, and the political economy of media and culture.

Kyong Yoon is Professor of Cultural Studies at the University of British Columbia Okanagan, Canada, where he is also the Principal’s Research Chair in Trans-Pacific Digital Platform Studies. His research focuses on digital media audiences, migration, and transnational pop culture.

Table of Contents

1. Introduction: East Asian Media and Cultural Sphere

Part I. Digital Platforms and Global Experiences in The Korean Wave

2. Platformization of Distribution Networks in the Post-COVID-19 Era

3. Imaginaries of the Global: Netflix and Disney+ in Korea

4. Intertextuality and Coherence: Changes and Continuities in Korean Thrillers Dramas in the Age of Digital Platforms

5. Changes and Continuities in the Korean Coming-of-Age Drama Genre in the Era of Netflix: A Case Study of Hierarchy and The Heirs

6. Global OTT Platforms and the Transformation of K-Drama Production: A Critical Political Economy Perspective

Part II. Sinospaces of Digital Platforms

7. Narratives as Platforms

8. Hong Kong's Re-appearance in Online Photo-Sharing Platforms after the Bubble Burst

9. The Order of Restriction on Hallyu in China in the Age of Digital Platforms

10. Producing Popularity: Data Fandom, Platform Economy, and Chinese Neoliberal Governance

Part III. Japanese Streaming and Gaming Experiences in the Global Context

11. Japan’s TVer and the Construction of Blended Digital Temporalities

12. Diffusions and Walls: Comparing Branding Approaches in Gaming between Multimedia Streaming Services

13. Policing Women’s Sexualities: Adult Games and Nintendo’s e-Shop

14. Conclusion and Afterthoughts: Toward Trans-Asian Digital Platform Studies

Index