eBay Business All-in-One For Dummies

eBay Business All-in-One For Dummies

by Marsha Collier

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Overview

eBay Business All-in-One For Dummies by Marsha Collier

The selling, marketing, and business tips you need to succeed

eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Sellers on how to get ahead, stay ahead, and expand your business onto other platforms when it's time to grow.

eBay continues to grow as it connects new individuals with items to sell with would-be buyers every day. Combining essential information covering seven key topics, this all-encompassing guide shows fledgling entrepreneurs how to sell like a pro, present and market your items, become a power seller, deal with office and legal issues, and so much more.

  • Discover the secrets behind driving views for listings
  • Find out how to source merchandise for resale
  • Get advice on the back-office tasks of running a business
  • Grow your business beyond the eBay platform

If you have an eye on building a business on eBay—and beyond—this is the one-stop guide you need to succeed.

Product Details

ISBN-13: 9781119427711
Publisher: Wiley
Publication date: 02/13/2018
Pages: 648
Sales rank: 132,163
Product dimensions: 7.30(w) x 9.20(h) x 1.40(d)

About the Author

Marsha Collier is a recognized expert on ecommerce, online customer service, social selling, social media marketing, and eBay. Over one million copies of her various eBay titles have sold since her first, eBay For Dummies, hit store shelves in 1999.

Table of Contents

Introduction 1

Book I: eBay Basics 5

Chapter 1: Hooking Up with Online Technology 7

Chapter 2: Navigating through eBay 21

Chapter 3: Signing Up and Getting Started 37

Chapter 4: Knowing eBay Sales 57

Chapter 5: Checking Out the Seller and Leaving Feedback 79

Chapter 6: Bidding to Win 103

Chapter 7: Completing the Transaction 125

Chapter 8: Participating in the Community 141

Book II: Essential Tools 163

Chapter 1: Researching on eBay 165

Chapter 2: Researching Collectible Prices 185

Chapter 3: Five-Star Customer Service Through Eloquent Communications 207

Chapter 4: Letting PayPal Help You Manage the Money 221

Chapter 5: Using eBay’s Management Tools 237

Book III: Selling Like a Pro 261

Chapter 1: Be Sure Your Listings Make Cents 263

Chapter 2: Knowing the Finer Points of Selling 281

Chapter 3: Listing Items for Sale 311

Chapter 4: Listing via eBay’s Turbo Lister 347

Chapter 5: Running Your Business on My eBay 361

Book IV: Sourcing Merchandise 381

Chapter 1: Understanding Online Retailing 383

Chapter 2: Sourcing Merchandise Like the Pros 395

Chapter 3: Selling Other People’s Stuff Online 417

Chapter 4: Sourcing Liquidation and Drop-Shipping 433

Book V: Presenting Your Items 445

Chapter 1: Your eBay Photo Studio 447

Chapter 2: Mastering eBay Photography 463

Chapter 3: Designing Your Website, Listings, and Blogs with HTML 479

Chapter 4: Getting Your Photos Ready for eBay 503

Chapter 5: Getting Your Photos on eBay and the Web 513

Book VI: Extending Your Reach 523

Chapter 1: Developing Your Web Presence 525

Chapter 2: Marketing Tools for Your Web Presence and Social Media 535

Chapter 3: Tapping PayPal Resources to Expand Sales 549

Book VII: Storing and Shipping 557

Chapter 1: Organizing Your Merchandise and Shipping Area 559

Chapter 2: Shipping without Going Postal 581

Chapter 3: Insuring Your Item’s Delivery 607

Book VIII: Power Selling on eBay 621

Chapter 1: Going Pro with eBay’s Selling Manager 623

Chapter 2: Managing Sales with eBay Apps and Third-Party Tools 641

Chapter 3: Attaining PowerSeller and Top Rated Seller Status 657

Chapter 4: Deciding When You Need an eBay Store 667

Book IX: Office and Legal 689

Chapter 1: Getting Legal with the State and the Feds 691

Chapter 2: The Joys of Taxes and Business Reporting 707

Chapter 3: Taking Care of Your Finances 723

Chapter 4: Keeping You and Your Business Secure Online 741

Chapter 5: Networking Your Office 757

Index 767

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