EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market

by Sabine El Husseini

Overview

This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.

Product Details

ISBN-13:	9783631643570
Publisher:	Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Publication date:	04/24/2014
Series:	Schriften zu Marketing und Handel , #15
Pages:	127
Product dimensions:	5.83(w) x 8.27(h) x (d)

About the Author

Sabine El Husseini, Dr., studied Business Economics at the University of Augsburg (Germany) and the University of California, Santa Barbara (USA). She worked as a research assistant at the Otto Beisheim Endowed Chair of Marketing and Commerce at WHU – Otto Beisheim School of Management, Vallendar (Germany). Her research topics include pricing strategy and retail marketing.

Table of Contents

Contents: Pricing strategy in retailing – EDLP versus Hi-Lo – Definitions, determinants and outcomes – Empirical examination – Literature review – Pure versus hybrid pricing strategies in retailing – Pricing strategy alignment – Price promotion activity – Store level – Category level.