Effective Marketing: Principles and Practice

by Jacqueline Bishop

Overview

Effective Marketing discusses the essential features of marketing in a clear, concise, and logical manner, with relevant examples, making the book ideal for students. It directly addresses the syllabus for CIPS marketing, CIM marketing fundamentals and CIMA marketing, and also addresses the needs of many marketing degree subjects.

Product Details

ISBN-13:	9781903500033
Publisher:	Liverpool Academic Press
Publication date:	10/01/2002
Pages:	240
Product dimensions:	6.14(w) x 9.21(h) x 0.51(d)