Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

by Andrea Weeks, Dorothy A. Metcalfe, Madelyn Perenchio, Veronica Miller Mordaunt

Overview

This text explores the application of a variety of financial and merchandising strategies for maximising access to markets.

Product Details

ISBN-13:	9780870057434
Publisher:	Bloomsbury Academic
Publication date:	09/19/1991
Edition description:	New Edition
Pages:	304
Product dimensions:	8.27(w) x 11.69(h) x 0.63(d)

About the Author

Veronica Miller Mordaunt, Madelyn Perenchio and Dorothy Metcalfe have all taught at the Fashion Institute of Design and Merchandising in California. Andrea Weeks is affiliated with Strouds Corporation.