Elementary Cluster Analysis: Four Basic Methods that (Usually) Work

The availability of packaged clustering programs means that anyone with data can easily do cluster analysis on it. But many users of this technology don't fully appreciate its many hidden dangers. In today's world of "grab and go algorithms," part of my motivation for writing this book is to provide users with a set of cautionary tales about cluster analysis, for it is very much an art as well as a science, and it is easy to stumble if you don't understand its pitfalls. Indeed, it is easy t...