Emotionally Intelligent Design: Rethinking How We Create Products

Emotionally Intelligent Design: Rethinking How We Create Products

by Pamela Pavliscak
Emotionally Intelligent Design: Rethinking How We Create Products

Emotionally Intelligent Design: Rethinking How We Create Products

by Pamela Pavliscak


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As technology becomes deeply integrated into every aspect of our lives, we’ve begun to expect more emotionally intelligent interactions. But smartphones don’t know if we’re having a bad day, and cars couldn’t care less about compassion. Technology is developing more IQ, but it still lacks EQ.

In this book, Pamela Pavliscak—design researcher and advisor to Fortune 500 companies—explores new research about emotion, new technology that engages emotion, and new emotional design practices. Drawing on her own research and the latest thinking in psychology, neuroscience, and behavioral economics, Pamela shows you how design can help promote emotional well-being.

You’ll learn:

  • How design has transformed emotion and how tech is transforming it again
  • New principles for merging emotional intelligence and design thinking
  • How to use a relationship model for framing product interactions and personality
  • Methods for blending well-being interventions with design patterns
  • How emotional resonance can guide designers toward ethical futures
  • Implications of emotionally intelligent technology as it scales from micro- to mega-emotional spheres

Product Details

ISBN-13: 9781491953143
Publisher: O'Reilly Media, Incorporated
Publication date: 11/29/2018
Pages: 285
Sales rank: 1,138,468
Product dimensions: 6.00(w) x 9.00(h) x 0.70(d)

About the Author

Pamela Pavliscak studies the future of feelings. Obsessed by our conflicted emotional relationship with technology, her work is part deep dive research, part data science, part design. As a researcher, she creates experiments that challenge us to see technology—and ourselves—in new ways. Whether documenting new internet emotions or asking people to confront their digital alter egos, Pamela’s research is aimed at understanding how technology can help us be human.

Pamela’s work with organizations like Google, IKEA, The New York Public Library, and Virgin draws designers, decision-makers, and community members into creative collaboration. She’s also co-founder of SoundingBox, a new online research platform. Her insights have appeared in The New York Times, the LA Times, NPR, Slate, CBC, and Quartz. She’s spoken at SXSW, TEDx, TNW, and Web Summit among many others. Currently, Pamela is on faculty at Pratt Institute where she teaches the next generation of tech designers.

Table of Contents

Preface v

Chapter 1 Our Emotional Relationship with Technology 1

Inventing Our Best Lives 2

The Present: It's Complicated 6

Design Designs Us 15

Why Emotionally Intelligent Design? 16

Chapter 2 The History and Future of Emotional Design 19

All the Feels, in Theory 19

Emotional Design and Technology 31

Emotion + AI 41

A Checklist for Designing with Emotion Al 61

Human + Machine = Higher Emotional Intelligence 64

Chapter 3 Designing, with Feeling 65

Emotionally Intelligent Design Principles 66

Design Feeling in Practice 76

Find Feeling 76

Envision Experience 90

Evolve the Relationship 102

Live and Reflect 104

Design Feeling Is the New Design Thinking 107

Chapter 4 Cultivate Human-Machine Harmony 109

Understanding the New Humans 110

Let Machines Be Machines 123

Humanize Machines, Just a Little Bit 127

Build Relationships, Not Dependency 135

Avoiding Automating Humans 146

New Human-Machine Relationship Goals 149

Chapter 5 Crafting Emotional Interventions 151

Strategies for Living Digital 153

Interventions with EQ 158

Self-Awareness Interventions 159

Self-Management Interventions 164

Self-Catalyzing Interventions 169

Social Awareness Interventions 173

Social Relationship Interventions 181

Self Transcending Interventions 186

Track Progress 190

Interventions Bolster Emotionally Intelligent Design 192

Chapter 6 Forecasting the Future with Feelings 193

The Trouble with the Future 194

A Future Fueled by Emotion 200

Start with Future-You 206

Create Future Things 218

Future Thinking as Emotional Time Bending 232

Chapter 7 Toward an Emotionally Intelligent Future 235

Emotional intelligence at Scale 237

A New Hope for Empathetic Technology 252

Index 255

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