Employer Branding for Competitive Advantage: Models and Implementation Strategies
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.

This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

1137814132
Employer Branding for Competitive Advantage: Models and Implementation Strategies
This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.

This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.

190.0 In Stock
Employer Branding for Competitive Advantage: Models and Implementation Strategies

Employer Branding for Competitive Advantage: Models and Implementation Strategies

Employer Branding for Competitive Advantage: Models and Implementation Strategies

Employer Branding for Competitive Advantage: Models and Implementation Strategies

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Overview

This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.

The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories.

This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.


Product Details

ISBN-13: 9780367650964
Publisher: CRC Press
Publication date: 03/22/2021
Series: Information Technology, Management and Operations Research Practices
Pages: 222
Product dimensions: 6.12(w) x 9.19(h) x (d)

About the Author

Geeta Rana is an Associate Professor, Himalayan School of Management studies at Swami Rama Himalayan University, Jolly Grant Dehradun, India. She has earned her PhD from Indian Institute of Technology (IIT, Roorkee) in Human Resource Management & Organizational Behaviour. She has also done certification course in HR Analytics from Indian Institute of Management Rohtak (IIMR). She is engaged in teaching, research and consultancy assignments. She has more than 15 years of experience in teaching and in handling various administrative as well as academic positions. She has to her credit over 40 papers published in refereed journals of Emerald, Sage, Springer, Taylor & Francis, Elsevier, and Inderscience. She also presented several research papers in national and international conferences. Dr. Rana has contributed many chapters in different books published by Cambridge UK, Springer IGI Global and Palgrave Macmillan. She has authored a several books with Taylor and Francis , Nova Publisher and New age publishers. She has conducted and attended various workshops, FDPs and MDPs in various institutions. Dr. Rana is recipient of many reputed awards . Her research interests include knowledge management, managerial effectiveness, justice, values, employer branding, innovation, artificial intelligence and human resource management.

Shivani Agarwal is an Assistant Professor in KIET School of Management at KIET Group of Institutions, Ghaziabad, India. She has earned her PhD from Indian Institute of Technology (IIT, Roorkee) in Management. Prior to his current role, she was associated with Institute of Technology & Science, Ghaziabad, UP, India, HRIT Group of Institutions, Ghaziabad, UP, India; IIT Roorkee, UK, India and Center for Management Development, Modinagar, UP. She has attended several short term course at Indian Institute of Technology Roorkee, India, IIT Delhi, India; earned NPTEL certificate for Research Writing and Human resource Management.

She has authored or co-authored more than 10 research articles that are published in journals, books and conference proceedings. She teaches graduate & post graduate level courses in management.She received Ph.D in Organization Behaviour (Psychology) from IIT Roorkee,

She is the Book Series Editor of Information Technology, Management & Operations Research Practices, CRC Press, Taylor & Francis Group, USA, She is guest editor with IGI-Global, USA.

Ravindra Sharma, is associated with Himalayan School of Management Studies at Swami Rama Himalayan University, Dehradun, India as an Assistant Professor. He has more than 15 years of corporate and academic experience. He holds degrees of MBA and MCA. He also qualified UGC-NET. He has organized and conducted a number of workshops, summer internships and expert lectures for students as well as faculty. He has published several research papers in referred journals of Emerald, Sage, Springer, IGI Global and Inderscience. He has published books in the area of Internet of Things, Employer branding (working project) with reputed publishers like Nova Science Publishers and IRP publication house etc. Mr. Sharma has contributed chapters in different books published in Springer IGI Global, Tailor & Frances, and Palgrave Macmillan. He has attended various workshops, FDPs, and MDPs. He presented around 24 research papers in national and international.. He has also attended a paper development workshop in the Indian Institute of Management Rohtak, India. He has honored as a session chair and key note speaker international conferences in various universities. His area of research interest is IoT, Employer branding, Entrepreneurship and Talent Management.

Table of Contents

Preface vii

Acknowledgments ix

List of Editors xi

List of Contributors xiii

Chapter 1 Modeling Drivers of Employer Branding: Agile Role of HR Zeba Naz Farah Zahidi 1

Chapter 2 Assessing the Validity of Employer Branding and Predicting Its Talent-Oriented Outcomes: An Employee's Perspective Jeevan Jyoti Roomi Rani 15

Chapter 3 The Role of Employer Branding in the Creation of Powerful Corporate Brands Harsh Mishra Aditi Sharma 33

Chapter 4 Toward an Integration of the Collaborator's Experience in the Digital Management of the Employer Brand Zakaria Lissaneddine Mostapha El Idrissi Younès El Manzani 51

Chapter 5 Employer Branding and Social Media: The Case of World's Best Employers Megha Bharti Anjuman Antil 69

Chapter 6 Corporate Social Responsibility to Corporate Environment Ready: A Paradigm Shift to Organizational Branding Chandan Veer Pavnesh Kumar 89

Chapter 7 Branding through Workforce Antima Sharma Rinku Raghuvanshi 103

Chapter 8 Impact of Knowledge Management on Employee Satisfaction in Nepalese Banking Sector Sajeeb Kumar Shrestha 119

Chapter 9 Strengthening Employer Branding with Corporate Social Responsibility Jeevesh Sharma Suhasini Verma Shweta Taluka 141

Chapter 10 Enhancing Employee Happiness: Branding as an Employer of Choice Rinki Dahiya 157

Chapter 11 Techno Innovative Tools for Employer Branding in Industry 4.0 Ravindra Sharma Geeta Rana Shivani Agarwal 171

Chapter 12 Impact of Employer Branding on Customer Acquisitions and Retentions: A Case Study of Microsign Products Ramzan Soma 181

Index 201

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