Engaging Data: Smart Strategies for School Communication

Engaging Data: Smart Strategies for School Communication

by Trinette Marquis

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Overview

The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.


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Product Details

ISBN-13: 9781475841886
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 06/04/2018
Pages: 144
Product dimensions: 5.99(w) x 9.03(h) x 0.45(d)

About the Author

Trinette Marquis is Past President of the California School Public Relations Association, Consultant and Part-time Professor at CSU Sacramento. She is passionate about working with public schools and improving school community relationships. Her work has been recognized by the National School Public Relations Association, Medical Marketing Association, and the International Association of Business Communicators.

Table of Contents

Foreword xi

Preface xv

Acknowledgments xvii

Introduction xix

1 The Case for Data 1

2 The Four-Step Public Relations Process 11

3 Research, Easier than You Might Think 19

4 Data, Data Everywhere 25

5 Designing Surveys that Truly Listen 31

6 What Gets Measured Gets Done: Creating Accountability 41

7 Analytics, the Low-Hanging Data Fruit 49

8 Low(er) Tech Tracking Ideas 59

9 Making Data Accessible 65

10 Qualitative Research, Understanding the Richness of Experience 71

11 When the Data Is Hard to Swallow 79

12 No PR Person, No Problem! 85

Appendix A Sample Communication Plan 97

Appendix B Sample Communication Survey Questions 103

Appendix C Training Ideas to Expand Communications Function 107

Appendix D Four-Step Process Campaign Example 109

Appendix E Communication Options Worksheet 113

Glossary 115

Resources 117

About the Author 119

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