Enhanced Interviews: Creative Approaches to Qualitative Research Interviewing

by Maged Zakher, Hoda Wassif

Overview

This accessible and practical guide introduces a range of creative techniques to enhance interview-based research. From using objects and documents to choosing the right interview medium, it offers fresh approaches to generating rich, credible data in conversational settings that centre the participant.

Product Details

ISBN-13:	9781447377184
Publisher:	Bristol University Press
Publication date:	06/01/2026
Series:	Creative Research Methods in Practice
Edition description:	First Edition
Pages:	128
Product dimensions:	5.51(w) x 8.50(h) x (d)

About the Author

Maghed Zakher is Deputy Head of Strategy and International Business and Senior Lecturer in Cross-Cultural Management at the University of Northampton.

Hoda Wassif is Principal Lecturer in Medical and Dental Education at the University of Bedfordshire.

Table of Contents

1. Introduction

2. Using Objects in Enhanced Interviews

3. Using Documents in Enhanced Interviews

4. Choosing the Medium of Interview

5. Interpreting Data

6. Learning Lessons From Other Fields

7. Simple Steps for Quick Wins

8. Conclusion