Enterprise: Entrepreneurship and Innovation: Skills and Resources for Entrepreneurship and Innovation

by Robin Lowe, Sue Marriott

Overview

Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour.

Helpful text features include case studies and ‘pause and reflect’ situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in ‘real life’. The authors also employ integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation.

After completing the book, readers will understand how to acquire the entrepreneur’s skills, attitudes and knowledge; the techniques needed to generate new business and create a new organisation.

Product Details

ISBN-13:	9780750669207
Publisher:	Taylor & Francis
Publication date:	02/10/2016
Edition description:	New Edition
Pages:	472
Product dimensions:	7.44(w) x 9.69(h) x (d)

Table of Contents

Part 1 Concepts; Chapter 1 What is enterprise and where do we find it?; Chapter 2 What entrepreneurs are like, and what they do; Chapter 3 Innovation and its management; Chapter 4 Learning, decisionmaking-and leadership; Chapter 4a Integrated personal development activity; Part 2 Contexts; Chapter 5 The personal enterprise environment; Chapter 6 The enterprise environment and the entrepreneurial response; Chapter 7 The social, public and not-for-profit context; Chapter 8 Multicultural entrepreneurship; Chapter 8a Integrated personal development activity; Part 3 Commercialization; Chapter 9 Opportunity identification and solution development; Chapter 10 Enterprise planning and risk management; Chapter 11 Getting started: creating the organization, obtaining resources and reaching break-even; Chapter 12 Enterprise strategies and fast growth; Chapter 12a Integrated personal development activity;