ISBN-10:
076563113X
ISBN-13:
9780765631138
Pub. Date:
10/30/2013
Publisher:
Taylor & Francis
Entrepreneurship: Venture Initiation, Management and Development / Edition 2

Entrepreneurship: Venture Initiation, Management and Development / Edition 2

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Product Details

ISBN-13: 9780765631138
Publisher: Taylor & Francis
Publication date: 10/30/2013
Edition description: New Edition
Pages: 472
Sales rank: 1,042,447
Product dimensions: 8.20(w) x 9.90(h) x 1.10(d)

Table of Contents

Preface

Part I. Introduction to Entrepreneurship and Intrapreneurship

1. Entrepreneurship and the Entrepreneur

2. Corporate Entrepreneurship and Intrapreneurship

3. Feasibility Analysis and Venture Evaluation: Putting It All Together in a Business Plan

4. Venture Success Framework: Overall Success Requirements

Part II. Venture Initiation

5. Venture Idea Sources and Opportunities: Can We Make a Value Concept Niche for the Customer? Why Buy?

6. Venture Strategic Market Targeting, Management, and Planning: Can We Sell in a Demand-Driven Strategic Opportunity Target Market? Who Buys, How Many, When, How, Where?

7. Venture Financial Analysis and Return Projections: Can We Profit?

8. Venture Financial Needs: Personal Investment and Additional Funding Needs: Can We Commit?

9. Venture Infrastructure: Product/Service and Marketing Considerations: Can We Plan the Product and Marketing Infrastructure?

10. Venture Infrastructure: Organizational and Operational Considerations: Can We Plan the Organizational and Operational Infrastructure?

11. Venture Infrastructure: Legal Considerations: Can We Plan the Legal Infrastructure?

Part III. Venture Management

12. Venture Ability to Execute: Organizing, Staffing, and Management Considerations: Can We Execute the Management and Leadership of People?

13. Venture Ability to Execute: Financial Management Considerations: Can We Execute the Management and Control of Money?

Part IV. Venture Development

14. Venture Growth Management and Development: Can We Grow?

15. Venture International Growth Management: Can We Grow Internationally?

Epilogue

Appendixes

Appendix A. Definitions of International Trade Terms

Appendix B. Financial Analysis Essentials

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