Epiphany Marketing: The Heart of Marketing Starts at your Core:

by Maisha Cobb

Overview

Is your organization finding it hard to stay on top of all the changes required to get you noticed in an increasingly digital marketing world? You are not alone. The speed of change is overwhelming and many leaders are at a loss for how to stay relevant.

Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable. In a world that suddenly doesn't seem so big, marketing must pivot to align with values and beliefs that connect individuals. At the heart of this change is a need for authenticity and for organizations to be steadfast in articulating their core beliefs. For some, this will require the mindset and courage to reestablish their purpose and rediscover how to lead from their core. Every organization is capable of marketing, but succeeding in marketing will require a change in approach to adapt to the expectations of fans today. This book offers a fresh perspective for those who are looking to re-imagine marketing by first re-imagining their organizations.

Product Details

ISBN-13:	9781987078169
Publisher:	Barnes & Noble Press
Publication date:	06/03/2019
Pages:	106
Product dimensions:	5.06(w) x 7.81(h) x 0.22(d)

About the Author

An expert in the areas of psychology, marketing and human-to-human connection, Dr. Maisha Cobb is a dynamic leader, speaker and author who is boldly redefining the field of marketing.

Maisha is a three-time graduate from the University of California, Los Angeles where she completed her BA, MA and PhD. Throughout her studies, she continued her work with non-profit organizations to develop programs, lead training, technical assistance and champion causes at a local and national level. Following graduate school, she began her career in marketing, and has spent the past 20 years building global strategies in numerous Fortune 500 brands. Maisha has been recognized with numerous awards for her acumen in business excellence, leadership and social contribution across dozens of non-profit and corporate settings.

Disillusionment with the field of marketing combined with a growing number of organizations forgetting about the importance of fans, Maisha is leading the discourse on new ways to approach marketing and raising expectations for visionary organizations.

Writing the book Epiphany Marketing reflects a critical transition period and reconnected Maisha with her inherent interest in spirituality and human interconnectedness. Many of the ideas discussed in the book have helped her to successfully transform organizations. She has made it her personal mission to use marketing as an empowerment tool for anyone committed to cultivating connections.

Editorial Reviews

I have seen the gradual ineffectiveness of relying on rationality and repetitive processes to communicate with customers. By articulating the concept of getting back to your core and authentically connecting with your fans, Epiphany Marketing has focused on utilizing the brilliance of human intuition in business. The ideas of using marketing and technology to connect, rather than convince, are what is needed for any organization to capture new generations of socially-minded fans.

CEO, Channel Vectors - Eric Ley

Epiphany Marketing offers concise, compelling and practical insights. This must read will help you not only to uncover your organization's core purpose, but to also learn how to influence others with your vision.

Stanford Consulting - Trina Stanford