Event Planning and Management: Principles, Planning and Practice

by Ruth Dowson, Bernadette Albert, Dan Lomax

Overview

Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences

Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages.

Now fully updated, this third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals.

Product Details

ISBN-13:	9781398607101
Publisher:	Kogan Page, Ltd.
Publication date:	12/27/2022
Edition description:	3rd ed.
Pages:	360
Product dimensions:	6.02(w) x 9.06(h) x 1.14(d)

About the Author

Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.

Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.

Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.

Table of Contents

** Chapter - 01: Events – The Changing Environment; ** Chapter - 02: The Event Planning Model; ** Chapter - 03: Research, Concept Development and Feasibility Screening; ** Chapter - 04: Developing your Events Programme and Content; ** Chapter - 05: Venue Selection and Site Planning Essentials; ** Chapter - 06: Production and Operational Logistics; ** Chapter - 07: Staffing and Human Resources in Events; ** Chapter - 08: Legal Considerations and Contracts; ** Chapter - 09: Drawing in the Crowds – Marketing Events; ** Chapter - 10: Finance Budgeting and Procurement in Events; ** Chapter - 11: A Practical Guide to Managing Events on the Day; ** Chapter - 12: Measuring Event Success – Evaluation Insights; ** Chapter - 13: Events – The Future

Editorial Reviews

"This book is easy to follow for both event professionals and event management students alike. The authors have broken down the planning process into bite-size chunks that are easy to digest, and they offer great tips and reminders for anyone responsible for organizing an event."

Emma Cartmell

"This incredibly detailed book is a conduit to success for future event managers."

Amanda Edgcumbe

"Compelling, comprehensive, compulsory. My favourite 'go to' textbook."

Dr Richard Keith Wright

"This book is truer to the real world of event planning and management than any I used while studying or that I've come across in over 20 years of running events."

Mark Breen

"Provides an excellent insight into the complex and dynamic event planning process which is so crucial for successful event managers."

Dr Lucy Laville

"Essential reading for anyone wanting to build a career in our amazing events industry. The balance of real-world, contemporary case studies and insight with educational models truly represent the diverse, complex and thrilling world that is event management."

Tim Collett

"The great benefit of this book is that it works for students coming into the event management world; but also speaking as an industry professional, it is extremely useful when planning and managing an event, as it gives a step-by-step guide for every stage in the process."

Rob Minto – Managing Director The Onlii

"Event Planning and Management is an essential insight into the life of event managers,perfect for students undertaking studies in events management. Each chapter offers clearly defined examples and application of theory to practice through a plethora of case studies. The book takes you on a journey from pre-event, during and post-event to future-proofing the event. It is highly recommended."

James Musgrave

"This book is easy to follow for both event professionals and event management students alike - there is something for everyone. The authors have broken down the planning process into bite-size chunks that are easy to digest, and they offer great tips and reminders for anyone responsible for organizing an event."

Emma Cartmell CEO of CHS Group

"The second edition of Event Planning and Management is a must-read for anyone planning to enter or explore the wonderfully unpredictable, but equally unforgiving, world of event design, development and delivery. This insight-filled book contains 40 new or significantly updated peer-reviewed case studies, with the welcome addition of new and updated chapters, including one dedicated solely to on-site safety and logistics."

Richard Keith Wright