Eventful Cities / Edition 1

by Greg Richards, Robert Palmer

Overview

Processes of globalization, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. Events offer the potential to achieve economic, social, cultural and environmental outcomes within broader urban development strategies. This volume:

• analyzes the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context
• provides a unique blend of practical and academic analysis, with a selection of major events and festivals in cities where ‘eventfulness’ has been an important element of development strategy
• examines the reasons why different stakeholders should collaborate, as well as the reasons why cities succeed or fail to develop events and become eventful.

Eventful Cities evaluates theoretical perspectives and links theory and practice through case studies of cities and events across the world. Critical success factors are identified which can help to guide cities and regions to develop event strategies. This book is essential reading for any undergraduate or graduate student and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.

Product Details

ISBN-13:	9780750669870
Publisher:	Taylor & Francis
Publication date:	04/23/2010
Pages:	534
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Greg Richards, Robert Palmer

Table of Contents

Preface vii

About the Authors xi

List of Tables xiii

List of Figures xvii

Chapter 1 Why cities need to be eventful 1

Chapter 2 Creating events - from concept into practice 39

Chapter 3 Event vision and programming 79

Chapter 4 Leadership, governance and stakeholders 129

Chapter 5 Managing and organising the eventful city 171

Chapter 6 Finance and funding for event programmes 203

Chapter 7 Marketing, communications and the role of the media 245

Chapter 8 Audiences and publics of the eventful city 293

Chapter 9 Event programme outcomes and impacts 335

Chapter 10 Event programme sustainability 383

Chapter 11 Critical reflections: Keys to success 413

Chapter 12 The future of the eventful city: Global trends and new models of eventfulness 435

References 481

Index 509

Editorial Reviews

'All topics are analyzed using a number of examples, both from European cities and from other parts of the world. This volume intends to provide guidance for those involved in designing, running, funding, evaluating and studying cities and their events, for those who are interested in the board process both of cultural management and urban revitalisation, as these relate to events in cities.' – Culturelink Network

'Overall, this is an easy-to-read book that provides a rich set of both theoretical background and industry evidence of the ways to design, run, fund, evaluate and study cities and their events. The book nicely integrates theoretical concepts with practical evidence gathered through a wide spectrum of international cities of different sizes and geographical locations. The book constitutes a useful reading for researchers-academics, undergraduate or graduate students and all practitioners and policy-makers involved in event management, cultural management, arts administration, urban studies, cultural studies and tourism.' – Marianna Sigala, Tourismos Journal

From the Publisher