Experience Design: A Framework for Integrating Brand, Experience, and Value

Experience Design: A Framework for Integrating Brand, Experience, and Value

by Patrick Newbery, Kevin Farnham

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Product Details

ISBN-13: 9781118609637
Publisher: Wiley
Publication date: 08/19/2013
Pages: 240
Sales rank: 881,015
Product dimensions: 6.40(w) x 9.00(h) x 0.60(d)

About the Author

Patrick Newbery is the Chief Strategy Officer of Method,Inc. He uses his experience with strategy, brand, innovation, anddesign to develop the tools and frameworks that the company uses toshape client engagements. He lives in Berkeley and spends much ofhis free time trying to keep up with his two children.

Kevin Farnham is the Chief Executive Officer of Method,Inc., where he is responsible for company strategy, globalrecruiting, and business development. His passion is for helpingcompanies create truly great brands, products, and services throughdesign. Over the course of the past two decades, he has workeddirectly with business leaders from companies such as Apple, BBC,Microsoft, MoMA, Nike, Google, and TED Conferences.

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Table of Contents

Introduction 1

Context 13

Thinking about Design 16

Thinking about Business 38

Thinking about Change 50

Thinking about Experience Design 62

Frameworks and Tools 85

Brand Frameworks and Tools 88

Product/Service Frameworks and Tools 102

Customer Journey Framework 132

Putting It Together 166

Moving Forward 173

Getting Business to Act on Experience Design 178

Working with Vendors 196

Final Thoughts 209

Notes 213

Acknowledgments 219

Index 223

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