Fire Your Publicist: The PR and Publicity Secrets That Will Make You and Your Business Famous

by Ed Zitron, Peter Stormare (Foreword by), Chris Kluwe (Foreword by)

Overview

You make your own sales calls. You balance your own books. You answer your own phones. Why not be your own publicist?

Industry veteran Ed Zitron's follow-up to his best-selling public relations bible This Is How You Pitch will show you how to get the same results as a pricey, pushy publicist, without having to spend five figures, as well as how the secrets of PR can change every aspect of your day to day life.

Fed up with the exorbitant fees and uncertain results, Ed has spilled the secrets of the billion-dollar publicity industry in an easy-to-follow manual that is light in tone and heavy on actionable information. Ed will show you the trade secrets of the public relations world, including:

- How to pitch anything to any audience, from bloggers to the board room.

- Using social media the right way, without wasting time, money or energy on the wrong tools and methodologies.

- Becoming a master networker without breaking a sweat.

- Getting to know the media - and how to work with them to get yourself noticed.

- Navigating your way through difficult situations, from insignificance to armageddon.

Product Details

ISBN-13:	9780989608053
Publisher:	Ezpr
Publication date:	01/10/2018
Pages:	240
Product dimensions:	5.98(w) x 9.02(h) x 0.51(d)

Table of Contents

Introduction xxi

Chapter 1—What Is Public Relations Really About? 1

Chapter 2—How To Handle Your Own PR, and the Way of the Pitch 27

Chapter 3—Building Your Brand, Creating Content, and Not Sucking at Both 67

Chapter 4—Networking 115

Chapter 5—Media Preparation and Crisis Communications 141

In Case of Emergency, Break Open This Chapter 183

Conclusion 213

Editorial Reviews

"Ed has actually managed to write a book about PR that was both useful and enjoyable, which is nothing short of remarkable. It still feels like most of the world is still using an antiquated twentieth century playbook.

Whether you want to get into the industry, get your own story told, or simply understand twenty-first century public relations, this book is worth reading."

- ALEXIS OHANIAN, CO-FOUNDER OF REDDIT AND Y COMBINATOR AMBASSADOR

"This is the real world. I don't think it was necessarily intended, but a layman will gain more from this book, in terms of understanding and perceiving the state and motion of the professional world, than from The Four-Hour Week. It's an absolutely fascinating perspective on the way things are done, and I recommend it unreservedly as both entertainment and food for thought."

- WARREN ELLIS, AUTHOR OF TRANSMETROPOLITAN, GUN MACHINE AND DEAD PIG COLLECTOR

"Every PR Professional should read Ed Zitron's book."

- STEVE KOVACH, SENIOR TECHNOLOGY EDITOR AT BUSINESS INSIDER

"It was great."

- NICHOLAS CARLSON, EDITOR-IN-CHIEF AT INSIDER AND AUTHOR OF MARISSA MAYER AND THE FIGHT TO SAVE YAHOO!

From the Publisher