Floral Design and Arrangement / Edition 3

by Gary L. McDaniel

Overview

In Floral Design and Arrangement, McDaniel describes the fundamental skills and methods used by florists to create modern commercial designs. The Third Edition offers the most recent skills and styles, more background explanation of various styles, and more coverage of non-traditional flower markets.

Product Details

ISBN-13:	9780132306089
Publisher:	Pearson
Publication date:	11/14/1995
Edition description:	REV
Pages:	290
Product dimensions:	7.00(w) x 9.20(h) x 0.80(d)

Table of Contents

UNIT I. FLORAL DESIGN THEORY.

1. A History of Floral Design Art

2. The Principles and Elements of Floral Design.

3. The Mechanics of Flower Arranging.

UNIT II. FLORAL DESIGN METHODS.

4. Basic Floral Arrangements.

5. Corsage Construction.

6. Dried and Everlasting Designs.

UNIT III. ADVANCED FLORAL DESIGN.

7. Holiday and Seasonal Designs.

8. Wedding Designs.

9. Sympathy Designs.

10. Career Opportunities in the Floral Industry.

Glossary.

Index.