Focus Groups as Qualitative Research / Edition 1

by David L. Morgan

Overview

The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.

Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

Product Details

ISBN-13:	9780761903437
Publisher:	SAGE Publications
Publication date:	10/23/1996
Series:	Qualitative Research Methods , #16
Edition description:	New Edition
Pages:	88
Sales rank:	1,103,588
Product dimensions:	5.50(w) x 8.50(h) x (d)

About the Author

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave.

Table of Contents

Introduction
Focus Groups as Qualitative Method
The Uses of Focus Groups
Planning and Research Design for Focus Groups
Conducting and Analyzing Focus Groups
Additional Possibilities
Conclusions