Ford Bronco: A History of Ford's Legendary 4x4

by Todd Zuercher

Overview

GIs returning after World War II created an entirely new automotive market niche when they bought surplus Jeeps and began exploring the rugged backcountry of the American West. This burgeoning market segment, which eventually became known as sport utility vehicles (SUVs), numbered about 40,000 units per year with offerings from Jeep, Scout, Toyota, and Land Rover. In 1966, Ford entered the fray with its Bronco, offering increased refinement, more power, and an innovative coil-spring front suspension. The Bronco caught on quickly and soon established a reputation as a solid backcountry performer. In Baja, the legendary accomplishments of racers such as Parnelli Jones, Rod Hall, and Bill Stroppe further cemented the bobtail’s reputation for toughness.

Ford moved upstream with the introduction of the larger Bronco for 1978, witnessing a huge increase in sales for the second-generation trucks. The Twin Traction Beam front end was introduced in the third generation, and further refinements including more aerodynamic styling, greater luxury, and more powerful fuel-injected engines came on board in the generations that followed. Through it all, the Bronco retained its reputation as a tough, versatile, and comfortable rig, both on and off the paved road. With the reintroduction of the Bronco for 2020, Ford is producing a vehicle for a whole new generation of enthusiasts that looks to bring modern styling and performance to the market while building on the 30-year heritage of the first five generations of the Bronco so dearly loved by their owners.

From the development process and details of the first trucks through the 1996 models, author Todd Zuercher shares technical details, rarely seen photos, and highlights of significant models along with the stories of those people whose lives have been intertwined with the Bronco for many years. This book will have new information for everyone and will be a must-have for longtime enthusiasts and new owners alike!

Product Details

ISBN-13:	9781613254141
Publisher:	CarTech
Publication date:	04/15/2019
Pages:	192
Sales rank:	211,735
Product dimensions:	8.70(w) x 11.00(h) x 1.00(d)

About the Author

A Bronco enthusiast for nearly four decades, Todd Zuercher brings a wealth of accumulated knowledge, documentation, and research that details the history of these remarkable vehicles. Never one to sit idle, Zuercher’s ’69 Bronco now has over 360,000 miles on it, much of it accumulated exploring the rural environs of the American Southwest. Together with noted Stroppe expert Andrew Norton, he co-owns the Stroppe racing Bronco that Larry Minor and Rod Hall drove to the overall victory in the 1969 NORRA Mexican 1000.

Table of Contents

Chapter One: In the Beginning

Chapter Two: 1967–1969: Building on a Good Thing and Refining the Breed

Chapter Three: 1970–1972: Middle Age

Chapter Four: 1973–1975: Improvements Finally Arrive

Chapter Five: 1976–1977: Going Out on Top

Chapter Six: 1978–1979: Bigger Is Better

Chapter Seven: 1980–1986: Smaller and Lighter

Chapter Eight: 1987–1991: Clean and Aerodynamic

Chapter Nine: 1992–1996: The Final Lap

Chapter Ten: 1984–1990: Bronco II: The Deuce

Chapter Eleven: Broncos in Competition

Editorial Reviews

Ford Bronco: A History of Ford's Legendary 4x4” has become the definitive source of information for this stallion of the desert, and with Ford resurrecting the Bronco in 2021 it has become a must-read for Bronco aficionados young and old.

Bronco magazine - Chris Collard

"As fine and comprehensive a recounting as one could ask for while simultaneously being interesting and readable."

speedreaders.info - Helen V. Hutchings