Forget All You Thought You Knew About Fundraising Events: There is No Vaccine for Unplanned Disasters and Bad Decisions

by Larry A. Zucker

Overview

Forget All You Used to Know About Fundraising Events deals with alternate revenue streams to physical fundraising events to maintain needed revenue stream during and post pandemic. It also provides the necessary alterations to physical events when they once again take place. Learn about virtual events, Charitybuzz, Prizeo, Omaze, Auction Cause, Dream House Raffle, peer fundraising and more. Explore all the revenue streams of galas from underwriting to sponsorships to journal advertisements. Improve your donation appeals, silent auctions, live auctions and attendance. How to effective utilize celebrities and so much more. Zucker's first book, Uncover the Secrets of Charity Fundraising Events was named #16 of "44 Best Charity Books of All Time" by BookAuthority in 2019.

Product Details

ISBN-13:	9781663507662
Publisher:	Barnes & Noble Press
Publication date:	05/22/2020
Pages:	236
Sales rank:	478,572
Product dimensions:	6.00(w) x 9.00(h) x 0.50(d)

About the Author

Larry A. Zucker received his BA in English (Creative Writing) from the University of Redlands and his MS in athletic administration from Cal Poly Pomona. In addi- tion to working for many years at Cal State Fullerton as Senior Associate Vice Presi- dent of Development where he developed million dollars galas and auctions, he has worked as a consultant for more than a hundred nonprofit organizations, including many universities.
Despite the fact that Larry founded The Gavel Group the day before the September 11 attacks of 2001, the organization has grown to become the country’s number one producer of charity auctions and has produced more than one thousand auctions raising more than $500 million for charities and other non-profits in its eighteen+ years of operation.
Larry and his wife, Jacqueline Henry, are the parents of three children, Jordan, Cam- eron, and Taylor. They also enjoy the company of three pugs (Bailey, Cali and Harp- er) that have been featured on The Today Show. Larry is currently working on his third book and his golf game.

Editorial Reviews

Todd Krim aka "Mr. Charity" - President & CEO TKG | THE KRIM GROUP

"My second career has been working with celebrities to help them join forces with charity to benefit our country. Kylie Jenner (Smile Train), Nick Cannon and Flo Rida (Get Schooled), Ashley Judd (Athena Women's Leadership), Alec Baldwin (Giving Back Fund) and more have used their celebrity to promote causes close to their heart.

In this world of fundraising events one name has been ever present and that is Larry Zucker.

Todd Krim

Tilly Levine - Co-Founder Tilly's National Retail Chain

"Larry Zucker is truly a fundraising master! As the Co-Founder of the national retail chain, Tilly's and Founder of the non-profit, Tilly's Life Center, I have witnessed Larry's expertise firsthand. Through his innovative concepts and professional advice as well as key introductions such as the Stars and Stripes Tournament in Cabo San Lucas, Mexico, we have seen increased net proceeds for our charity. He really does know all the secrets!"

Tilly Levine

Fred Roggin - NBC Los Angeles Sportscaster, radio host and Olympic host for NBC

"I have been following the Southern California sports world for more than 40 years. Names such as West, Buss, Kareem, Worthy, Hearn, Magic, Kobe and LeBron. O'Malley, Garvey, Hersheiser, Scully, Kershaw and more. Gretzky, Pete Carroll, John Wooden, Trout and so many others.

In the world of charity events in Southern California there's Larry Zucker and that completes the list.

Fred Roggin

Leigh Steinberg-Sports Agent

In my 40 years of representing professional athletes I have seen how their involvement in charitable and community causes can make a real difference in the quality of life off-the-field. Larry Zucker has presented a dynamic template in "Forget All You Used to Know About Fundraising Events" to make anyone involved in fundraising for a charity more effective in maximizing events. This book is an easy to read, handy guide.

Leigh Steinberg

Dana White - President, Ultimate Fighting Championship (UFC)

I've been to many charity events, and let me tell you what, none of them move as smooth as events that are run by Larry Zucker. If I was ever holding a charity event, personally or for the UFC, I wouldn't even consider doing it without Larry Zucker."

Dana White