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Tempe Digital LLC
Foundations of Design (2nd Edition) / Edition 2

Foundations of Design (2nd Edition) / Edition 2

by Jeff DavisJeff Davis
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Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application.

Foundations of Design has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. The universal ideas on visual communication are appropriate for any creative field, including fine art, graphic design, advertising, illustration, web design, and photography.

Foundations of Design is an essential addition to any art and design library.


Chapter 1 - Design

Chapter 2 - Format

Chapter 3 - Line

Chapter 4 - Shape

Chapter 5 - Size

Chapter 6 - Color

Chapter 7 - Texture

Chapter 8 - Composition

Chapter 9 - Space

Chapter 10 - Grouping

Chapter 11 - Contrast

Chapter 12 - Balance

Chapter 13 - Emphasis

Chapter 14 - Movement

Chapter 15 - Unity

Product Details

ISBN-13: 9780986163739
Publisher: Tempe Digital LLC
Publication date: 04/07/2016
Edition description: New Edition
Pages: 150
Sales rank: 482,549
Product dimensions: 6.00(w) x 9.00(h) x 0.39(d)

About the Author

Jeff Davis currently serves as the Program Director for the Foundations department at the Art Institute of Pittsburgh - Online Division, where he leads faculty and curriculum development. Prior to his role as Program Director, Jeff served as a faculty member for AiPOD, teaching Fundamentals of Design and Color Theory. He is also a practicing digital artist and has exhibited his work throughout the U.S. Jeff received his B.A. degree in Mathematics and Studio Art from Lawrence University, and his M.F.A. degree in Painting and Drawing from the School of the Art Institute of Chicago. He currently lives in Tempe, Arizona with his wife and two children.

Table of Contents

1. Design. 2. Format. 3. Line. 4. Shape. 5. Size. 6. Color. 7. Texture. 8. Composition. 9. Space. 10. Grouping. 11. Contrast. 12. Balance. 13. Emphasis. 14. Movement. 15. Unity.

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