Franchising Demystified: The Definitive Franchise Handbook

Franchising Demystified: The Definitive Franchise Handbook

by Wayne Maillet


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Whether you are considering getting into a franchise, or have made the commitment, Franchising Demystified provides you with a deep understanding of the franchisee-franchisor relationship. This definitive franchise handbook provides you with the tools to effectively assess the right franchise opportunity for you and then maximize your return on investment.
Loaded with practical tips, Franchising Demystified helps you:
• Identify the best franchise opportunities
• Determine if franchising is right for you
• Fully understand your rights under the license model
• Improve and build upon the franchisee-franchisor relationship
• Succeed and grow a successful, profitable business
Real-life examples let you learn from other people's mistakes and experiences. Franchising Demystified is a must read for anyone considering buying a franchise or currently a franchisee!

Product Details

ISBN-13: 9781460253960
Publisher: FriesenPress
Publication date: 10/22/2014
Pages: 162
Product dimensions: 6.00(w) x 9.00(h) x 0.50(d)

About the Author

Wayne Maillet is a leading franchise management consultant with over 25 years of practical experience in all aspects of franchise operations. Prior to consulting Wayne Maillet worked for the corporate office of such franchised companies as Keg Steakhouse, Uniglobe Travel and Realty World. Although the industries were different, the principles, challenges and opportunities of franchising were found to be the same.

Wayne Maillet is an active member of the Canadian Franchise Association and sits on the CFA Research Committee. Respected within franchise circles, he brings a realistic, practical understanding of business and franchising. Wayne Maillet has spoken across Canada on how to franchise your business, lectured at Queens University, written several articles and is often quoted as an authority in franchising.

Wayne Maillet mixes practical experience with an academic understanding, having earned his Bachelor of Business Management Degree from Ryerson University and was recognized for outstanding academic achievement in management and enterprise development.

Wayne Maillet's experience in franchising has extended across North America and includes involvement in operations, strategic planning, franchise sales and brand development. He has a great understanding of franchising.

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