Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

by Jim Cockrum
Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off

by Jim Cockrum


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Simple, powerful marketing strategies every business can afford to implement

There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget.

With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out.

  • Create a "squeeze page," the most powerful one page website you'll ever build
  • Use simple YouTube videos to grow sales
  • Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction)
  • and more!

Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

Product Details

ISBN-13: 9781118034712
Publisher: Wiley
Publication date: 09/27/2011
Pages: 352
Product dimensions: 6.26(w) x 9.28(h) x 1.16(d)

About the Author

JIM COCKRUM, ranked “the most trusted marketer on the Internet” by, has inspired more than 100,000 online entrepreneurs with his creative training style. He has sold millions of dollars worth of products and services online and has helped thousands of others start and grow successful businesses. He has appeared in the Wall Street Journal, Men’s Health, Entrepreneur, eBay radio, and hosts the weekly radio broadcast Creative Internet Income Strategies. He is the bestselling author of The Silent Sales Machine.

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Table of Contents

Foreword Pastor Kevin Ramsby xv

Preface Eleven of the Great Ideas in This Book xvii

Introduction: Marketing Is Now Free! xix

PART 1 Build Your Reputation—Or Your Brand—For Free

Chapter 1 Supercharge Your Online Reputation 5

Chapter 2 Defend Your Reputation with Simple Free Tools 10

Chapter 3 Turn Bad Reviews into Free Marketing 12

Chapter 4 Use Your Expert Knowledge to Create Customer-Attracting Content 16

Chapter 5 Insane Refund Policy Profits 19

Chapter 6 Being Irrational Is Great Marketing 21

PART 2 Simple Inexpensive Websites You Might Need

Chapter 7 Lead Capture Pages and Squeeze Pages 35

Chapter 8 A Sales Page Closes the Deal for You 38

Chapter 9 A Community Site Builds Your Audience and Increases Loyalty 40

Chapter 10 Blogging for Customers 43

PART 3 The Habits of Online Marketing Success

Chapter 11 Social Media and Free Marketing 49

Chapter 12 Brevity Is a Marketing Skill 50

Chapter 13 Videos, Pictures, and Testimonials Work Marketing Magic 51

PART 4 Standing Out Online

Chapter 14 Search Engine Optimization Simplified 57

Chapter 15 Keyword Marketing 60

Chapter 16 Get Found on Search Engines 62

Chapter 17 Google Maps and Google Places 64

Chapter 18 Fill Up Google Places to Get Found 66

Chapter 19 A Good Name Is Good Marketing 68

Chapter 20 Fix Your Bad Name Instantly 70

Chapter 21 Online Video as a Lead Generator 72

Chapter 22 How to Fool Google and Wind Up on Top Every Time 74

PART 5 Draw Your Business on a Napkin

Chapter 23 Want More Leads Now? Draw a Funnel 79

Chapter 24 Draw Your Ideal Clients If You Want to Meet Them 82

PART 6 Start Hanging Out Where Your Prospect Hang Out

Chapter 25 Using eBay to Find Your Audience 87

Chapter 26 Find Good Marketing Partner Sites 91

PART 7 Get Creative with the Media

Chapter 27 Have a Press Kit Ready on Demand 95

Chapter 28 Influence the Influential 97

Chapter 29 Press Release Marketing 98

PART 8 Smartphones Are Taking Over the World

Chapter 30 Text Marketing Can’t Be Ignored 103

Chapter 31 Ask Customers to Put Their Phones to Use 105

Chapter 32 The Power of Marketing with Mobile Pictures 108

PART 9 Inch-Wide, Mile-Deep Marketing

Chapter 33 Become a World’s Foremost Expert—Fast 111

Chapter 34 Find Forum Fame 113

PART 10 Video Is No Longer Optional

Chapter 35 Make Your Videos Go Viral 117

Chapter 36 24 Marketing Videos You Should Have 119

Chapter 37 Essential Video Marketing Tools 121

Chapter 38 Make Video Even If You Have a Face for Radio 123

PART 11 Deliver Current Content Constantly

Chapter 39 Call Yourself an Author and Sell More 127

Chapter 40 Write a Book for an Instant Sales Boost 131

Chapter 41 Write an E-Book in Days and Benefit for Years 135

Chapter 42 A Targeted Newsletter as a Marketing Machine 139

Chapter 43 Think Free First 143

Chapter 44 Use a Powerful Title for Your Marketing Content 146

Chapter 45 Your Content Distribution Strategy 147

PART 12 Social Media Marketing

Chapter 46 Facebook as a Marketing Tool 151

Chapter 47 Twitter as a Marketing Tool 154

Chapter 48 Do Something Viral 159

Chapter 49 Other Social Media Tools 161

PART 13 E-Mail Marketing Is Autopilot Marketing

Chapter 50 The Tools and Language of E-Mail Marketing 167

Chapter 51 Automated Power Marketing: Customer and Prospect E-mail 172

Chapter 52 Managing Your E-Mail on Autopilot 176

Chapter 53 Growing Your E-Mail Lists on Autopilot 178

Chapter 54 An E-Mail Newsletter Can Be a Cash Generator 184

Chapter 55 Add Hundreds or Thousands of E-Mail Subscribers Quickly 188

PART 14 Who’s Driving Your Business?

Chapter 56 Using a Survey as a Marketing Tool 193

Chapter 57 Give Them What They Want 194

Chapter 58 Remember Who Is in Charge 195

PART 15 Spoiled Prospects and Customers Are Loyal

Chapter 59 Spoil Influential Customers in Creative Ways 199

Chapter 60 Reminders Put Money in the Bank 201

Chapter 61 Real-Time Problem Solving Is Marketing 203

Chapter 62 Put Greeting Cards on Autopilot 205

Chapter 63 Give Your Customers a Voice to Build Loyalty 206

Chapter 64 Build Loyalty and Credibility with a Membership Site 208

Chapter 65 Holding Contests to Boost Exposure 210

PART 16 Powerful Marketing Partnerships

Chapter 66 Set Up a Three-Way Win for an Instant Boost 213

Chapter 67 Leverage the Power of Joint Ventures 216

Chapter 68 Find Good Partners for Marketing Synergy 217

Chapter 69 Bring Down the Barriers Between You and a Great Partner 219

Chapter 70 Put Your Best Salesmen to Work on Straight Commission 221

Chapter 71 Cross Promotions Are Marketing Synergy 224

Chapter 72 Use Guest Article Swaps for Easy Exposure to Targeted Audiences 225

Chapter 73 Expert Interviews: Simple and Powerful Marketing Content 226

Chapter 74 Recognize Top Services with a Testimonial for Unexpected Rewards 229

PART 17 Make Your Story Powerful

Chapter 75 Document the Story of Your Business 233

Chapter 76 Create Your Unique Selling Proposition (USP) Based on Your Story 236

PART 18 Actually, You Are Selling You

Chapter 77 When Using Humor in Your Marketing, Be Sure to Laugh at Yourself 241

Chapter 78 Share Your Life Openly for Marketing Authenticity 244

Chapter 79 Distinguish Yourself and Your Business with the X Factor 247

Chapter 80 Serving and Marketing at the Same Time 249

Chapter 81 Strategically Asking for Help Can Be Great Marketing 250

Chapter 82 Be Controversial to Attract a Crowd 252

Chapter 83 Become Increasingly Indispensable 254

Chapter 84 Be Accessible or Be Ignored 256

Chapter 85 The Passionate, Generous Artist in All of Us Must Be Released 257

Chapter 86 The Power of Your Why 259

Chapter 87 Appealing to the Influential 261

PART 19 We Like to Buy from Experts—So Become an Expert

Chapter 88 Experts Make Videos—So Make Videos 265

Chapter 89 Start a Coaching or Mentoring Program 267

Chapter 90 Teaching Is Free Marketing 269

Chapter 91 Creating Audios and Podcasting 271

Chapter 92 Use Leverage to Grow Your Brand Fast 274

Chapter 93 Teleseminars Are Instant Expert Content 276

Chapter 94 Webinars as the Ultimate Customer Follow-Up and Presentation Tool 280

Chapter 95 Improve on What Worked Before 284

Chapter 96 Embrace Outsourcing for Some of Your Marketing Efforts 286

Chapter 97 Replace ROI with RLC for Better Marketing Monitoring 289

Chapter 98 Play Marketing Offense with Google Alerts 293

PART 20 Grab Bag of Ideas

Chapter 99 Collaboration Isn’t Complicated Anymore 297

Chapter 100 Split Test for Marketing Power 299

Chapter 101 Cool Marketing Brain Food 300

Bonus Chapter

Chapter 102 A Love of Learning as a Free Marketing Skill 303

Acknowledgments 305

Index 307

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