From Beauty to Business: The Guaranteed Strategy to Building, Running, and Growing a Successful Beauty Business

From Beauty to Business: The Guaranteed Strategy to Building, Running, and Growing a Successful Beauty Business

From Beauty to Business: The Guaranteed Strategy to Building, Running, and Growing a Successful Beauty Business

From Beauty to Business: The Guaranteed Strategy to Building, Running, and Growing a Successful Beauty Business


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You know you have the talent to make it in the beauty industry, but figuring out where to begin can feel like a mystery—and cosmetology schools often don’t prepare students for the business end of these jobs . . . which can make or break your career.

Consider this book your crash course on how current and aspiring beauty professionals can profit from their passions to create wealth beyond their wildest dreams.

Entrepreneur and celebrity hairstylist Kiyah Wright knows exactly what it takes to amass wealth in the hair and beauty industry. From the time she was just 14 years old and doing hair in her grandmother's basement for $20 a pop, Kiyah had found her calling. By 17, she had 200 clients and netted over $60K a year. Now, 25 years later, she's at the top of her game with A-List Hollywood clientele, two Emmy Awards, two Hollywood Beauty Awards, a thriving business, and a million-dollar brand.

In From Beauty to Business, Wright breaks down her seven proven success principles that helped her achieve her goals:
  • Developing a success mindset
  • Understanding the business of the beauty business
  • Finding your niche
  • Diversifying with multiple streams of income
  • Growing your platform to grow your profits
  • Preparing for the unexpected
  • Planning for your future

  • She also lays out crucial success strategies not taught in hair or beauty schools about entrepreneurship, finance, branding, marketing, product distribution, how to harness the power of social media, and how to build wealth. Whether you’re working from your house or a salon, From Beauty to Business will set you up for success with practical tools for thriving in the beauty business on your own terms.

    This first-of-its-kind sourcebook features Kiyah’s favorite success affirmations, industry-themed business templates, worksheets, and the foolproof strategies Kiyah used to attract and retain superstar clients like Tyra Banks, Jennifer Hudson, Ciara, Iman, Taraji P. Henson, and Gabrielle Union.

    Whether you’re looking for tips in your career as a hairstylist, makeup artist, esthetician, or other beauty professional, From Beauty to Business is the ultimate resource guide that will set you on a straight path to success.

    Product Details

    ISBN-13: 9781637740910
    Publisher: BenBella Books, Inc.
    Publication date: 05/24/2022
    Pages: 304
    Sales rank: 1,079,687
    Product dimensions: 6.00(w) x 9.10(h) x 1.00(d)

    About the Author

    Kiyah Wright is a two-time Emmy Award-winning celebrity hairstylist and Image Maker with over two decades of hair care experience and knowledge. In a career that started with doing hair in her grandmother’s basement, Kiyah Wright parlayed her talent and business savvy to become not only one of Hollywood’s most in-demand celebrity hairstylists, but also a successful beauty expert and entrepreneur.

    As a celebrity ambassador for Protctor & Gamble hairlines: Head & Shoulders, Clairol Professional, and Pantene, she continues to inspire with cutting-edge developments. Her penchant for innovative beauty solutions has raised the bar in the industry as proven by her jaw-dropping and highly renowned beauty transformations on stars such as Halle Berry, Tyra Banks, Laverne Cox, Lala, Ciara, Jennifer Hudson, Taraji P. Henson, Kerry Washington, Halsey, Gabrielle Union, and more.

    Over the years, Kiyah’s works has been featured on hit television shows like Pose, Power, Black-ish, The Late Late Show with James Corden, Celebrity Apprentice, Jimmy Kimmel Live!, America’s Next Top Model, and America’s Got Talent. In addition, Kiyah’s creations have graced the covers of Vanity Fair, GQ, Elle, InStyle, Essence, and Vogue. Alongside her remarkable work schedule, Kiyah still manages to remain loyal to her client base in Los Angeles at her Beverly Hills salon. Kiyah’s MUZE HAIR line offers a collection of premium custom wigs, extensions, and more products trusted by Hollywood's hottest celebrities.

    Table of Contents

    Introduction 1

    Principle 1 Develop a Success Mindset

    1 Full Dream Ahead 9

    2 Entrepreneurial DNA-Do You Have the Wright Stuff? 21

    3 Have the Courage, Live Out Your Dreams 25

    Principle 2 Understand the Business of Our Business

    4 Business Basics 101: Get Started 47

    5 Marketing, Part 1: The Basics 61

    6 The Bigger the Dream, the Bigger Your Team 77

    7 Taxes, Tips, and Tough Lessons 89

    8 The Wright Ways to Manage Your Money 115

    Principle 3 Find Your Niche

    9 Find Your Niche and Build Your Brand 129

    10 Marketing, Part 2: Define Your Niche 137

    Principle 4 Diversify with Multiple Streams of Income

    11 Secrets of Upselling 147

    12 Getting Freelance Work 153

    13 How to Break into TV and Film 165

    14 Product Lines: From Selling to Launching Your Own 177

    15 Weaves to Wigs to Wealth-Taking Your Product Line to the Next Level 187

    Principle 5 Grow Your Platform to Grow Your Profits

    16 Marketing, Part 3: Platforms and Strategies to Boost Your Brand 199

    17 Attracting Sponsors, Securing Sponsorships 223

    Principle 6 Prepare for the Unexpected

    18 Preparing for and Surviving Natural Disasters and Other Crises 235

    Principle 7 Prepare Your Future, Today

    19 Growth and Start-up Funding 251

    20 Planning for Retirement 259

    21 A Positive Mindset Breeds Opportunity 271

    Acknowledgments 273

    Appendix: Additional Resources 275

    Notes 283

    Index 285

    What People are Saying About This

    From the Publisher

    “Kiyah is not only talented but also a true role model  . . . we can all learn from her positive energy, hustle, and honesty.”
    Frederic Fekkai, CEO and founder of Fekkai
    “[Kiyah’s] story is a beautiful example of how hard work and immense talent can transform your dreams into reality. I know her journey, her determination, and her success will provide inspiration to many aspiring and established hair artists and entrepreneurs alike.”
    Jennifer Hudson
    “I met Kiyah when she first landed in LA and I knew right away that I needed to introduce her to my agent . . . She fulfilled all of her wishes to the point where she is now writing this amazing resource full book for all future and aspiring beauty entrepreneurs.”
    REANNE SILVA, CEO and founder of Rea.Deeming Beauty Inc., “Home of the Original Beautyblender”

    "Regardless of what industry you want to enter or are currently in this book will keep you sharp!"
    —Demetrius Anthony Gutierrez, CEO of Yhorlife

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