From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

If you're aspiring to satisfy your customers, then you're aspiring to mediocrity.

That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.

Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with-not just shaping their experiences, but also shaping their memories.

Picoult explores the c...