Fundamentals of International Business-3rd ed / Edition 3

by Michael R. Czinkota, Ilkka A Ronkainen, Michael H. Moffett

Overview

Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage of the subject also makes it appropriate for use in MBA programs. The book's content is streamlined when compared to the array of international business texts now available, but sufficiently rigorous and demanding to satisfy the professional integrity of the instructor. This text presents a balanced coverage of the subject matter, analyzing decision-making in the context of their corporate conditions.

Product Details

ISBN-13:	9780990740537
Publisher:	Wessex, Incorporated
Publication date:	09/08/2014
Edition description:	New Edition
Pages:	428
Product dimensions:	8.00(w) x 10.00(h) x 0.94(d)

About the Author

Michael R. Czinkota teaches international marketing and business at the Graduate School and the Robert Emmett McDonough School of Business at Georgetown University, USA, and at the University of Birmingham in the United Kingdom. He has held professorial appointments at universities in Asia, Australia, Europe, South Africa, and the Americas.
Dr. Czinkota served in the U.S. government as Deputy Assistant Secretary of Commerce.
He also served as head of the U.S. Delegation to the OECD Industry Committee in Paris and as senior advisor for Export Controls.
Dr. Czinkota's background includes eight years of private-sector business experience as a partner in a fur-trading firm and in an advertising agency. His research has been supported by the U.S. government, the National Science Foundation, the Organization of American States,
and the American Management Association. He was listed as one of the three most published contributors to international business research in the Journal of International Business Studies,
and has written several books, including Best Practices in International Marketing and Mastering
Global Markets.
Dr. Czinkota served on the Global Advisory Board of the American Marketing Association,
the Global Council of the American Management Association, and the Board of Governors of the Academy of Marketing Science. He is on the editorial board of Journal of the Academy of
Marketing Science, Journal of International Marketing, and Asian Journal of Marketing. For his work in international business and trade policy, he received the Lifetime Research Achievement
Award in International Marketing from the American Marketing Association. He was named a
Distinguished Fellow of the Academy of Marketing Science, a Fellow of the Chartered Institute of Marketing, and a Fellow of the Royal Society of Arts in the United Kingdom. He has been awarded honorary degrees from the Universidad Pontifica Madre y Maestra in the Dominican
Republic and the Universidad del Pacifico in Lima, Peru.
Dr. Czinkota serves on several corporate boards and has worked with corporations, such as
AT&T, IBM, GE, Nestlé, and US WEST. He advises the Executive Office of the President of the
United States, the United Nations, and the World Trade Organization. Dr. Czinkota is often asked to testify before the United States Congress.
Dr. Czinkota was born and raised in Germany and educated in Austria, Scotland, Spain, and the United States. He studied law and business administration at the University of Erlangen-
Nürnberg and was awarded a two-year Fulbright Scholarship. He holds an MBA in international business and a PhD in logistics from The Ohio State University.

Ilkka A. Ronkainen is a member of the faculty of marketing and international business at the McDonough School of Business at Georgetown University. He also serves as a docent of international marketing at the Helsinki School of Economics. He teaches in both schools' undergraduate, graduate, and executive programs. He is the founder and program director of Georgetown's summer program in Hong Kong.
Dr. Ronkainen holds a PhD and MBA from the University of South Carolina as well as an MS (Economics) degree from the Helsinki School of Economics. He has received the award in undergraduate teaching excellence twice and the International Executive MBA best teacher award twice at Georgetown University. Ilkka Ronkainen has published extensively in both academic journals and the trade press.
He is co-author of International Marketing (8th edition) and International Business (7th edition). His trade books include The International Marketing Imperative and Mastering Global Markets. He serves on the editorial review boards of Journal of Business Research, International Marketing
Review, and Multinational Business Review. He has served as the North American coordinator for the European Marketing Academy and as a board member of the Washington International Trade Association during which time he started the association's newsletter, Trade Trends.
Dr. Ronkainen serves as a consultant to a wide variety of U.S. and international institutions. He has worked with entities such as IBM, the Rank Organization, and the Organization of American States. He maintains close relations with a number of Finnish companies in support of their internationalization and educational efforts.

Michael H. Moffett is the Continental Grain Professor of Finance at the Thunderbird School of Global Management in Glendale, Arizona (USA). Formerly Associate Professor of Finance at Oregon State University (USA), he has held teaching or research appointments at the
University of Michigan, Ann Arbor (USA), the Brookings Institution, Washington, D.C. (USA),
the University of Hawaii at Manoa, the Aarhus School of Business (Denmark), the Helsinki
School of Economics and Business Administration (Finland), the International Centre for
Public Enterprises (Yugoslavia), and the University of Colorado, Boulder (USA).
Professor Moffett's primary areas of teaching and research expertise are in multinational financial management, focusing on the multitude of strategic and organizational decisions directly related to the commitment and management of cash flow and investment capital in creating and managing value formation. Professor Moffett received a BA (Economics) from the University of Texas at Austin (1977), an MS (Resource Economics) from Colorado State
University (1979), an MA (Economics) from the University of Colorado, Boulder (1983), and
PhD (Economics) from the University of Colorado, Boulder (1985).
Dr. Moffett has authored, co-authored, or contributed to a multitude of journal articles,
books and other publications. He is co-author of several books in multinational business and finance, as well as the author of more than 50 case studies in international business, strategy,
and financial management. Professor Moffett has acted as a consultant and educator for many global businesses.