ISBN-10:
080585293X
ISBN-13:
9780805852936
Pub. Date:
12/22/2005
Publisher:
Taylor & Francis
Gaining Influence in Public Relations: The Role of Resistance in Practice / Edition 1

Gaining Influence in Public Relations: The Role of Resistance in Practice / Edition 1

by Bruce K. Berger, Bryan H. Reber
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Product Details

ISBN-13: 9780805852936
Publisher: Taylor & Francis
Publication date: 12/22/2005
Series: Routledge Communication Series
Edition description: New Edition
Pages: 288
Product dimensions: 6.00(w) x 9.00(h) x 9.00(d)

Table of Contents

Contents: Preface. Influence in Public Relations and Why It's Important. Public Relations Roles, Responsibilities, and the "Right Thing." Resistance, Politics, and Power Relations. Identifying and Using Influence Resources in Public Relations. Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics. The Communication Change Project at Whirlpool: Converting Power Into Performance. Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics. The Use of Dissent in Public Relations. The Power of Political Will and Intelligence. Breaking Out of the "Iron Cage" of Practice. A Public Relations Manifesto. Appendix: The Dissent Survey.

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