Gaining Momentum: Managing The Diffusion Of Innovations

by Joe Tidd (Editor)

Overview

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

Product Details

ISBN-13:	9781848163546
Publisher:	Imperial College Press
Publication date:	08/04/2010
Series:	Series On Technology Management , #15
Pages:	448
Product dimensions:	6.10(w) x 9.00(h) x 1.20(d)

Table of Contents

Preface v

List of Contributors xi

Part I Generic Factors Influencing the Diffusion of Innovations 1

Chapter 1 From Models to the Management of Diffusion Joe Tidd 3

Chapter 2 Understanding the Pre-diffusion Phases J. Roland Ortt 47

Chapter 3 Achieving Adoption Network and Early Adopters Acceptance for Technological Innovations Federico Frattini 81

Chapter 4 Launch Strategies and New Product Success Susan Hart Nikolaos Tzokas 121

Chapter 5 Co-constructing the Brand and the Product John K. Christiansen Claus J. Varnes Birgitte Hollensen Birgitte C. Blomberg 157

Chapter 6 Understanding Consumer Responses to Innovations Qing Wang 195

Chapter 7 Developing Technical and Market Standards for Innovations Davide Chiaroni Vittorio Chiesa 215

Part II Sector-Specific Dynamics of Diffusion 251

Chapter 8 Diffusion of Pharmaceutical Innovations in Health Systems Rifat A. Atun Ipek Gurol-Urganci Desmond Sheridan 253

Chapter 9 Diffusion of Telecommunications Technologies: A Study of Mobile Telephony Wen-Lin Chu Xielin Liu Feng-Shang Wu 283

Chapter 10 Diffusion of Environmental Products and Services-Towards an Institutions-Theoretic Framework: Comparing Solar Photovoltaic (PV) Diffusion Patterns in Japan and the US Kwok L. Shum Chihiro Watanabe 313

Part III Prediction of Future Patterns of Diffusion 347

Chapter 11 Forecasting Technology Diffusion Tugrul Duim Nuri Basoglu Nathasit Gerdsri Thien Tran 349

Chapter 12 Modeling and Forecasting Diffusion Nigel Meade Towhidul Islam 373

Index 427