“The wise win before they fight, while the ignorant fight to win.” So wrote Zhuge Liang, the great Chinese military strategist. He was referring to battlefield tactics, but the same can be said about any strategic situation. Even seemingly certain defeat can be turned into victorywhether in battle, business, or lifeby those with the strategic vision to recognize how to “change the game” to their own advantage.
The aim of David McAdams’s Game-Changer is nothing less than to empower you with this wisdomnot just to win in every strategic situation (or “game”) you face but to change those games and the ecosystems in which they reside to transform your life and our lives together for the better.
Game-Changer develops six basic ways to change gamescommitment, regulation, cartelization, retaliation, trust, and relationshipsenlivened by countless colorful characters and unforgettable examples from the worlds of business, medicine, finance, military history, crime, sports, and more.
The book then digs into several real-world strategic challenges, such as how to keep prices low on the Internet, how to restore the public’s lost trust in for-charity telemarketers, and even how to save mankind from looming and seemingly unstoppable drug-resistant disease. In each case, McAdams uses the game-theory approach developed in the book to identify the strategic crux of the problem and then leverages that “game-awareness” to brainstorm ways to change the game to solve or at least mitigate the underlying problem.
So get ready for a fascinating journey. You’ll emerge a deeper strategic thinker, poised to change and win all the games you play. In doing so, you can also make the world a better place. “Just one Game-Changer [is] enough to seed and transform an entire organization into a more productive, happier, and altogether better place,” McAdams writes. Just imagine what we can do together.
|Publisher:||Norton, W. W. & Company, Inc.|
|Product dimensions:||5.40(w) x 8.20(h) x 0.80(d)|
About the Author
Table of Contents
Part 1 The Game-Changer's Toolkit 25
Chapter 1 Commit 27
Game-Theory Focus 1 The Timing of Moves 46
Chapter 2 Invite Regulation 56
Game-Theory Focus 2 Strategic Evolution 68
Chapter 3 Merge or "Collude" 78
Game-Theory Focus 3 Equilibrium Concepts 93
Chapter 4 Enable Retaliation 103
Chapter 5 Build Trust 115
Chapter 6 Leverage Relationships 128
Summary: How to Escape the Prisoners' Dilemma 145
Part 2 The Game-Changer Files 149
File 1 Price Comparison Sites 153
File 2 Cod Collapse 162
File 3 Real Estate Agency 169
File 4 Addicts in the Emergency Department 179
File 5 eBay Reputation 194
File 6 Antibiotic Resistance 211
Epilogue: The Triumph of Game-Awareness 235