Get Noticed. Be Remembered.: Creating a Personal Brand Strategy for Success

by Krista Clive-Smith

Overview

Want to get noticed and be remembered? BRAND YOURSELF. A nationally renowned expert on personal branding, Krista Clive-Smith demonstrates with remarkable insight how professionals, students, entrepreneurs and even parents can develop and control their own personal brands to influence the way others view them. In this step-by-step system for personal transformation, you'll learn how to create your own personal brand image. Clear, consistent and truly authentic, your personal brand will be fully aligned on the outside to who you are on the inside. While this subject could be perceived by some as superficial, Krista Clive-Smith takes an entirely different approach and delivers hard-hitting, applicable content in a soulful manner-- getting to the root of who you are and who you choose to be. If you're lost in life or looking to find yourself, this book is the answer you've been looking for. Define it, position it, package it and champion it: show the world your brand!

Product Details

ISBN-13:	9780973427424
Publisher:	Merack Publishing
Publication date:	02/01/2018
Pages:	214
Product dimensions:	6.00(w) x 9.00(h) x 0.49(d)

Table of Contents

CONTENTS

ACKNOWLEDGEMENTS vii

INTRODUCTION .ix

PERSONAL BRANDING 101

An Introduction to Personal Branding 3

Three Elements of a Brand Strategy 14

The Four Phases of Brand Development 24

PHASE I: DEFINING YOUR BRAND

Drawing the Blueprint: Planning and Design 29

Gathering Resources: Idea Book & Style File 32

The Importance of Values Clarification 36

Learning to Dream on Paper 47

The Awareness of Goal Setting 58

PHASE II: POSITIONING YOUR BRAND

Searching for Passion... and Finding It 73

Finding Your Place in the World 81

PHASE III: PACKAGING YOUR BRAND

An Introduction to Personal Style 107

Exploring Your Inner Self 114

Exploring Your Outer Self 133

PHASE IV: CHAMPIONING YOUR BRAND

You Are Hereby Guilty by Association 165

CONCLUSION 185

APPENDIX 191

ABOUT THE AUTHOR 197

Editorial Reviews

"An excellent read. A book you can use to grow both personally and professionally. I plan on passing this on to my staff to help with their development."

- Lou D'Autorio, Chief Operating Officer, Mansfield Cleaning Solutions

"This was an excellent book, the structure, grammar and content were all very good. The topic was well researched and thoughtfully explained. The examples and exercises were all very well done! I enjoyed this book very much."

- Writer's Digest

From the Publisher