Get Rich with Apps!: Your Guide to Reaching More Customers and Making Money Now

by Jesse Feiler

Overview

Grab a share of one of today’s hottest markets!

Out of nowhere, apps have taken the world by storm. In a short time, millions ofcustomers have downloaded apps—and they’re eagerly awaiting more.

If you’re considering entering the market, stop thinking about it and make yourmove. You’ll reach more customers, expand your product offerings, and grownew revenue streams. And it’s much easier than you may realize.

Get Rich withApps! explains how to:

• Marry iPhone and Facebook app features with your business andmarketing needs
• Integrate apps with other resources, such as databases and websites
• Take advantage of the social web to expand your customer base
• Measure the success of new and existing projects

You don’t need a team of computer whizzes to make a killing in the apps market.All you need is the business advice in this book to get an early foothold ina market with a soaring future.

Product Details

ISBN-13:	9780071700290
Publisher:	McGraw Hill LLC
Publication date:	04/22/2010
Pages:	240
Product dimensions:	5.90(w) x 8.90(h) x 0.70(d)

About the Author

Jesse Feiler was chief of special projects for the Federal Reserve Bankof New York, where he designed and managed the development of OpenMarket Operations software. He is the author of How to Do Everything:Facebook Applications and How to Do Everything with Web 2.0 Mashups.

Table of Contents

Preface
PART 1 Introducing the World of Apps
1 The Future of Apps 3.0 for You and Your Business
2 A Closer Look at iPhone Apps
3 A Closer Look at Facebook Apps
4 Taking Advantage of iPhone and Facebook Features
5 Design Rules for Your App
6 Making the Most of iPhone Location Features
7 Discovering App Opportunities for iPhones
8 Joining with Facebook to Provide User Value to Your App
9 How Facebook App Integration Points Increase User Involvement
10 How to Make Your App Successful
PART 2 Strategies for How to Get Rich with Apps
11 Strategy #1: Give Your Knowledge Away for Free—and Make Money!
12 Strategy #2: Publish Ads on Your iPhone and Facebook Apps
13 Strategy #3: Sell on Your App
14 Strategy #4: Make Money with Game Apps
15 Strategy #5: Use Apps to Provide Your Services
16 Strategy #6: Click to Connect
17 Strategy #7: Let the User Forget About Saving Data
18 Strategy #8: Move Your Organization into an App-Centric World
Index