Getting Better With Age: Improving Marketing in the Age of Aging

by Peter Hubbell

Overview

We live in the Age of Aging no other global trend will do more to impact public policy, health and human welfare. The world s Baby Boomers are marketing s most valuable generation and to exploit an opportunity this significant requires the smartest thinking from the marketing community. Getting Better With Age is based on the premise that as the world ages, marketers need to improve the way that they market to people of age. This groundbreaking piece of writing comprises insights, examples and intelligence to help marketers more effectively connect with aging consumers to realize the fast business growth associated with this massive but under-leveraged target market. It is based on innovative, new (young) thinking about aging and what it means to be old , contains reasons why 70 is the new 50 as well as the implications for marketers in responding in order to leverage and build existing and new brand franchises

Product Details

ISBN-13:	9780986079313
Publisher:	LID Publishing
Publication date:	10/20/2015
Pages:	256
Product dimensions:	5.80(w) x 8.60(h) x 1.10(d)

About the Author

Peter Hubbell is the Founder and CEO of BoomAgers, an industry-leading advertising agency dedicated to the Baby Boomer generation and global aging. He was recently named a 2014 Global Agency Innovator by The Internationalist Magazine. He is the author of The Old Rush (2014).

Editorial Reviews

"Getting Better with Age is a truly important read for leading-edge CEOs, CMOs and savvy investors across the marketing spectrum. Boomers are dealing with the phenomenon of aging unlike any generation in history, and the opportunities for companies that get out ahead of this mega-trend are enormous.

CINDY TRIPP

Peter Hubbell is a pioneering thought-leader when it comes to understanding how to market to aging Baby Boomers. Getting Better with Age is filled with critical insights that both leading global brands ands emerging enterprises can implement immediately to reap the rewards of Marketing's Most Valuable Generation™.

MICHAEL HODIN

"Getting Better with Age is both a delight and an important read for anyone in business, but particularly those in search of growth. Peter Hubbell enlightens us with the tremendous opportunities in a cohort that most overlook in our eternal focus on youth....the aging Boomer. More importantly, he gives us unusual insight into the unique ways in which this generation is "living into older age", the huge opportunities therein and usable tips on how to access the opportunity."

ROB MALCOM

"Today, there is no one in marketing who compares with Peter Hubbell when it comes to understanding the aging Baby Boomers as they evolve as consumers. His new book offers go-to-market insights that marketers can implement in short order to 'get better' with their aging consumers."

MOE ABDOU

"Peter Hubbell has emerged as one of the world's most knowledgeable and insightful thought leaders when it comes to understanding how to market to aging Baby Boomers. He has distinguished himself and his company by remaining laser-focused on the timeless values that unite aging consumers around the globe."

DEBORAH MALONE