Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success

Getting to Like: How to Boost Your Personal and Professional Brand to Expand Opportunities, Grow Your Business, and Achieve Financial Success

by Jeremy Goldman, Ali Zagat

Paperback(First Edition)

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Product Details

ISBN-13: 9781632650474
Publisher: Red Wheel/Weiser
Publication date: 05/23/2016
Edition description: First Edition
Pages: 256
Sales rank: 820,859
Product dimensions: 5.90(w) x 8.90(h) x 0.70(d)

About the Author


Jeremy Goldman, founder and CEO of digital consultancy Firebrand Group, has more than 15 years of experience helping companies improve their digital marketing and social media strategies. He has managed global ecommerce and social media for a number of brands, including Jurlique, Temptu, and Unilever. He has been featured in numerous publications and is a columnist for Inc.com and The Next Web. He lives in New York City. 
Ali B. Zagat is a seasoned writer, editor, and content strategist. She has more than 10 years of experience creating digital and social media content and campaigns for mainstream and niche brands alike, including Creed, Dwell, Rodale's, Birchbox, Anthropologie, and many others. Ali's extensive experience telling the stories of independent and established brands has given her valuable insights into how to help entrepreneurs, freelancers, and professionals who want to successfully reach a wider audience. She lives in Philadelphia, Pennsylvania.

Table of Contents

Introduction: Why Does Personal Branding Matter? And Why Should You Be Reading This? 9

Chapter 1 Who Needs to Care About Personal Branding? 17

Chapter 2 How to Lay the Groundwork for Branding Success 29

Chapter 3 Ways to Make Your Voice Heard via Content 41

Chapter 4 Branding on a Platform-by-Platform Basis 67

Chapter 5 Engagement 95

Chapter 6 Using Linkedln to its Fullest Capacity 103

Chapter 7 Becoming a Twitter Virtuoso 113

Chapter 8 Networking and IRL Meetings 121

Chapter 9 Authenticity 143

Chapter 10 Juggling Personal Brand Identity 153

Chapter 11 Avoiding and Recovering From a Branding Disaster 169

Chapter 12 Retargeting and Updating Your Brand 179

Chapter 13 Getting Feedback on Your Personal Brand 195

Chapter 14 Brand Maintenance: Ongoing Upkeep and Measurement of Your Brand 203

Chapter 15 Becoming Awesome 217

Conclusion 235

Notes 239

Index 247

About the Authors 253

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