In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make--or break--your career. In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve--and your competition. Each chapter provides specific examples for effective communication and engagement, including:
- Strategies for both in-person and digital channels.
- Interviews, case studies, and advice from branding and marketing experts.
- Specific guidelines for successfully navigating the most essential platforms.
|Edition description:||First Edition|
|Product dimensions:||5.90(w) x 8.90(h) x 0.70(d)|
About the Author
Jeremy Goldman, founder and CEO of digital consultancy Firebrand Group, has more than 15 years of experience helping companies improve their digital marketing and social media strategies. He has managed global ecommerce and social media for a number of brands, including Jurlique, Temptu, and Unilever. He has been featured in numerous publications and is a columnist for Inc.com and The Next Web. He lives in New York City.
Ali B. Zagat is a seasoned writer, editor, and content strategist. She has more than 10 years of experience creating digital and social media content and campaigns for mainstream and niche brands alike, including Creed, Dwell, Rodale's, Birchbox, Anthropologie, and many others. Ali's extensive experience telling the stories of independent and established brands has given her valuable insights into how to help entrepreneurs, freelancers, and professionals who want to successfully reach a wider audience. She lives in Philadelphia, Pennsylvania.
Table of Contents
Introduction: Why Does Personal Branding Matter? And Why Should You Be Reading This? 9
Chapter 1 Who Needs to Care About Personal Branding? 17
Chapter 2 How to Lay the Groundwork for Branding Success 29
Chapter 3 Ways to Make Your Voice Heard via Content 41
Chapter 4 Branding on a Platform-by-Platform Basis 67
Chapter 5 Engagement 95
Chapter 6 Using Linkedln to its Fullest Capacity 103
Chapter 7 Becoming a Twitter Virtuoso 113
Chapter 8 Networking and IRL Meetings 121
Chapter 9 Authenticity 143
Chapter 10 Juggling Personal Brand Identity 153
Chapter 11 Avoiding and Recovering From a Branding Disaster 169
Chapter 12 Retargeting and Updating Your Brand 179
Chapter 13 Getting Feedback on Your Personal Brand 195
Chapter 14 Brand Maintenance: Ongoing Upkeep and Measurement of Your Brand 203
Chapter 15 Becoming Awesome 217
About the Authors 253