Getting to the Heart of Science Communication: A Guide to Effective Engagement
At a community fire day in a northern California town several years ago, author Faith Kearns gave a talk on building fire-safe houses able to withstand increasingly common wildfires. Much to her surprise, Kearns was confronted by an audience member whose house had recently burned. What she thought was straightforward, helpful scientific information had instead retraumatized audience members, forcing Kearns to reevaluate her approach. Like Kearns, scientists today working on controversial issues from climate change to drought to COVID-19 are finding themselves more often in the middle of deeply traumatizing or polarized conflicts. It is no longer enough for scientists to communicate a scientific topic clearly. They must not only be experts in their fields of study, but also experts in navigating the thoughts, feelings, and opinions of members of the public they engage with, and with each other. And the conversations are growing more fraught.
 
In Getting to the Heart of Science Communication, Faith Kearns has penned a succinct guide for navigating the human relationships critical to the success of practice-based science. Using interviews and personal anecdotes, as well as her own insights as a field scientist, Kearns walks readers through the evolution of science communication and how emotional and high-stakes issues have shaped communication. The meat of the book lies in the middle chapters, where Kearns offers key tools for communicators: listening, working with conflict, and understanding trauma, loss, and healing. She concludes the book with a substantive discussion on diversity, equity, and inclusion in science communication, and advice to readers for handling their own emotional needs in an unpredictable career landscape.
 
This meticulously researched volume takes science communication to the next level, helping scientists see the value of listening as well as talking, understanding power dynamics in relationships, and addressing the roles of trauma, loss, grief, and healing. This book will particularly resonate with early to mid-career scientists, graduate students, and researchers, especially those in applied sciences who work closely with the public.
 
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Getting to the Heart of Science Communication: A Guide to Effective Engagement
At a community fire day in a northern California town several years ago, author Faith Kearns gave a talk on building fire-safe houses able to withstand increasingly common wildfires. Much to her surprise, Kearns was confronted by an audience member whose house had recently burned. What she thought was straightforward, helpful scientific information had instead retraumatized audience members, forcing Kearns to reevaluate her approach. Like Kearns, scientists today working on controversial issues from climate change to drought to COVID-19 are finding themselves more often in the middle of deeply traumatizing or polarized conflicts. It is no longer enough for scientists to communicate a scientific topic clearly. They must not only be experts in their fields of study, but also experts in navigating the thoughts, feelings, and opinions of members of the public they engage with, and with each other. And the conversations are growing more fraught.
 
In Getting to the Heart of Science Communication, Faith Kearns has penned a succinct guide for navigating the human relationships critical to the success of practice-based science. Using interviews and personal anecdotes, as well as her own insights as a field scientist, Kearns walks readers through the evolution of science communication and how emotional and high-stakes issues have shaped communication. The meat of the book lies in the middle chapters, where Kearns offers key tools for communicators: listening, working with conflict, and understanding trauma, loss, and healing. She concludes the book with a substantive discussion on diversity, equity, and inclusion in science communication, and advice to readers for handling their own emotional needs in an unpredictable career landscape.
 
This meticulously researched volume takes science communication to the next level, helping scientists see the value of listening as well as talking, understanding power dynamics in relationships, and addressing the roles of trauma, loss, grief, and healing. This book will particularly resonate with early to mid-career scientists, graduate students, and researchers, especially those in applied sciences who work closely with the public.
 
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Getting to the Heart of Science Communication: A Guide to Effective Engagement

Getting to the Heart of Science Communication: A Guide to Effective Engagement

by Faith Kearns
Getting to the Heart of Science Communication: A Guide to Effective Engagement

Getting to the Heart of Science Communication: A Guide to Effective Engagement

by Faith Kearns

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Overview

At a community fire day in a northern California town several years ago, author Faith Kearns gave a talk on building fire-safe houses able to withstand increasingly common wildfires. Much to her surprise, Kearns was confronted by an audience member whose house had recently burned. What she thought was straightforward, helpful scientific information had instead retraumatized audience members, forcing Kearns to reevaluate her approach. Like Kearns, scientists today working on controversial issues from climate change to drought to COVID-19 are finding themselves more often in the middle of deeply traumatizing or polarized conflicts. It is no longer enough for scientists to communicate a scientific topic clearly. They must not only be experts in their fields of study, but also experts in navigating the thoughts, feelings, and opinions of members of the public they engage with, and with each other. And the conversations are growing more fraught.
 
In Getting to the Heart of Science Communication, Faith Kearns has penned a succinct guide for navigating the human relationships critical to the success of practice-based science. Using interviews and personal anecdotes, as well as her own insights as a field scientist, Kearns walks readers through the evolution of science communication and how emotional and high-stakes issues have shaped communication. The meat of the book lies in the middle chapters, where Kearns offers key tools for communicators: listening, working with conflict, and understanding trauma, loss, and healing. She concludes the book with a substantive discussion on diversity, equity, and inclusion in science communication, and advice to readers for handling their own emotional needs in an unpredictable career landscape.
 
This meticulously researched volume takes science communication to the next level, helping scientists see the value of listening as well as talking, understanding power dynamics in relationships, and addressing the roles of trauma, loss, grief, and healing. This book will particularly resonate with early to mid-career scientists, graduate students, and researchers, especially those in applied sciences who work closely with the public.
 

Product Details

ISBN-13: 9781642830743
Publisher: Island Press
Publication date: 05/11/2021
Pages: 280
Product dimensions: 6.00(w) x 9.00(h) x 0.71(d)

About the Author

Faith Kearns is a scientist and science communication practitioner who focuses primarily on water, wildfire, and climate change in the western United States. Her work has been published in New Republic, On Being, Bay Nature, and more. She has been working in the science communication field for more than 25 years, starting with the Ecological Society of America and going on to serve as a AAAS Science and Policy Fellow at the US Department of State, manage a wildfire research and outreach center at the University of California, Berkeley, and bridge science and policy advocacy efforts at the Pew Charitable Trusts. She currently works with the California Institute for Water Resources. Kearns holds an undergraduate environmental science degree from Northern Arizona University, and a doctorate in environmental science, policy, and management from the University of California, Berkeley.

Table of Contents

Foreword xi

Preface xv

Acknowledgments xix

Introduction 1

Part I The Evolution of Science Communication

Chapter 1 Science Communication from the Ground Up 11

Chapter 2 Science Communication Careers Today 29

Chapter 3 Navigating Facts and Feelings in Science Communication 55

Part II The Tools of Science Communication

Chapter 4 Relating 79

Chapter 5 Listening 103

Chapter 6 Working with Conflict 133

Chapter 7 Understanding Trauma 151

Part III The Future of Science Communication

Chapter 8 Equitable, Inclusive, and Just Science Communication 173

Chapter 9 Self-Care and Collective Care 203

Chapter 10 What More Is Possible? 227

Notes 235

About the Author 255

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