Table of Contents
List of Tables and Figures
Foreword
Preface
Part I Overview
1. Romantic Gift Giving and Consumer Culture: An Introduction Yuko Minowa and Russell W. Belk
PART II Romantic Gift Giving: The Nature of Love
2. Are We a Match? Perfect Gifts, Romantic Love, and Living Organ Donation Tonya Williams Bradford
3. Romantic Gift Giving of Mature Consumers: A Storgic Love Paradigm Yuko Minowa and Russell W. Belk
4. Surprise in Romantic Self Gifts Aditya Gupta and James Gentry
PART III Romantic Gift Giving: Exchange and Reciprocity
5. Practicing Masculinity and Reciprocation through Gendered Gift Giving: White Day in Japan Yuko Minowa, Russell W. Belk, and Takeshi Matsui
6. The Lover and the Saviour: Gift Giving within Mother-Daughter Dyads Chihling Liu, Xin Zhao, and Margaret Hogg
7. Crunch My Heart! It Falls for You: Re-theorizing Chocolate Gift Giving as Carnal-Singularity across Language Context Marjaana Mäkelä, Shona Bettany, and Lorna Stevens
PART IV Romantic Gift Giving: Unselfishness and Self-Interest
8. Giving Credit to the Poor: Romanticizing Money, Capital and Credit Domen Bajde
9. Why do I Self-gift? Self-Gifts as Romantic Gifts to Cope with Struggles Saori Kanno and Satoko Suzuki
PART V Conclusion
10. Four Poems on Gifts John F. Sherry, Jr.
References
Index