Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies
1144363370
Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies
142.95 In Stock
Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies

Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies

Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies

Global Business and Marketing Strategy: Integrative Workbook of Exercises and Case Studies

Paperback

$142.95 
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Product Details

ISBN-13: 9798823302975
Publisher: Cognella Academic Publishing
Publication date: 08/19/2024
Pages: 424
Product dimensions: 8.00(w) x 10.00(h) x 0.86(d)

About the Author

Mark Wm Cawman, D.B.A. is an associate professor and department chair in the School of Business and Management at Azusa Pacific University. Prior to academia, he spent over two decades in various managerial, technical/operational, and senior roles in both the automotive and aerospace industries. He earned a D.B.A. from George Fox University with an emphasis in management, an M.B.A. with an emphasis in management from the University of Mississippi, and a B.S. in management from Indiana Wesleyan University.

Patricia Fine-Skalnik, D.B.A. is a professor of marketing at Azusa Pacific University. She specializes in strategic marketing management, digital marketing, and assisting working professionals with career guidance. Her corporate consulting experience includes McKesson/Zee Medical, Burger King Corporation, and Saddleback Church. Her D.B.A. is from United States International University in San Diego, CA, with an emphasis in international marketing. Her interests are in ethics, sustainability, and community building.
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