Global Interactions in English as a Lingua Franca: How written communication is changing under the influence of electronic media and new contexts of use

by Franca Poppi

Overview

This volume explores how ELF (English as a Lingua Franca) and BELF (Business English as a Lingua Franca) are adopted and adapted by users from different lingua-cultural backgrounds. Drawing on existing and novel cybergenres, it analyzes the customized solutions deployed to reconcile the opposition between the territorialization and cooperation principles.

Product Details

ISBN-13:	9783034312769
Publisher:	Peter Lang AG, Internationaler Verlag der Wissenschaften
Publication date:	02/27/2013
Series:	Linguistic Insights: Studies in Language and Communication , #168
Pages:	249
Product dimensions:	5.91(w) x 8.86(h) x (d)

About the Author

Franca Poppi is Associate Professor of English Language and Translation at the University of Modena and Reggio Emilia, where she is also Director of the Master Course in Languages for Communicating in Businesses and International Organizations. She has published on various aspects of teacher-learner interaction, learner autonomy and advising in self-instruction. Her current research centers on English as an international lingua franca.

Table of Contents

Contents: The Use of English for International Communication – EFL Learners or ELF Users? – News Discourse and ELF Membership: The Case of The Hindustan Times – News Discourse and ELF Membership: The Case of The Baltic Times – News Discourse and ELF Membership: The Case of The China Daily – Communicating in Business Contexts – Language Innovation and Corporate Identity – The Language of Corporate Websites – Politeness Strategies and Cultural Differences in E-mail Communication – Internal Corporate Communication: The Use of E-mails in an Internationally-operating Company.

Preface

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