Global Strategic Management
Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage.

Each chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context and encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies like China, Poland, and Nigeria.

Key concept boxes, further reading, and discussion questions ensure students can check their progress and develop their understanding. As a result, the text equips the reader with a firm grasp of the core concepts required for academic success and develops the critical thinking and decision-making skills that are essential for future employment.
1124301515
Global Strategic Management
Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage.

Each chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context and encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies like China, Poland, and Nigeria.

Key concept boxes, further reading, and discussion questions ensure students can check their progress and develop their understanding. As a result, the text equips the reader with a firm grasp of the core concepts required for academic success and develops the critical thinking and decision-making skills that are essential for future employment.
145.0 In Stock
Global Strategic Management

Global Strategic Management

by Jedrzej George Frynas, Kamel Mellahi
Global Strategic Management

Global Strategic Management

by Jedrzej George Frynas, Kamel Mellahi

Paperback(New Edition)

$145.00 
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Overview

Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage.

Each chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context and encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies like China, Poland, and Nigeria.

Key concept boxes, further reading, and discussion questions ensure students can check their progress and develop their understanding. As a result, the text equips the reader with a firm grasp of the core concepts required for academic success and develops the critical thinking and decision-making skills that are essential for future employment.

Product Details

ISBN-13: 9780198706595
Publisher: Oxford University Press
Publication date: 01/22/2015
Edition description: New Edition
Pages: 448
Product dimensions: 7.40(w) x 9.50(h) x 0.90(d)

About the Author

Jedrzej George Frynas is Professor of Corporate Social Responsibility and Strategic Management at Middlesex University Business School.

Kamel Mellahi is Professor of Strategic Management at Warwick Business School, University of Warwick.

Table of Contents

PART I: INTRODUCTION1. Introduction to Global Strategic ManagementPART II: GLOBAL STRATEGIC ANALYSIS2. Global Business Environment: The External Macro Environment3. Global Business Environment: The Industry Environment4. Analysis of the Internal EnvironmentPART III: GLOBAL STRATEGIC DEVELOPMENT5. Managing the Internationalization Process6. International Strategic Alliances: Partnership and Co-Operation7. The Subsidiary-Level Strategy8. Headquarter-Level StrategyPART IV: GLOBAL STRATEGIC IMPLEMENTATION9. Global Structures and Designs10. Global Management of ChangePART V: GLOBAL STRATEGIC INNOVATION11. Global Management of Innovation and Knowledge12. Corporate Social Responsibility and Innovation
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