Love As a Business Strategy: Resilience, Belonging & Success, Updated Edition
Groundbreaking, people-first strategies for organizational growth, profit, and longevity

Chock-full of real-world examples of mistakes, heartbreak, and redemption that makes it read more like a juicy exposé than a business book, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome. Written by authors who aren't fans of run-of-the-mill, nap-inducing business or leadership books, this book clearly shows that a better way of doing business is possible, helping readers ditch the status quo, embrace humanity, and achieve lasting success.

This book steers clear from piety and theoretical concepts and instead share the realities of real people running real businesses, covering concepts including:

  • The potential harmony between organizational culture and hard data
  • The biggest mistakes that organizations make in pursuing profits at the expense of people
  • Practical ways to better serve customers, clients, and employees while still enjoying standout financial success

Entertaining, visionary, and highly practical, Love as a Business Strategy earns a well-deserved spot on the bookshelves of all entrepreneurs, managers, and executives seeking perspective-shifting knowledge and strategies to get better business results without sacrificing their human side.

1146831318
Love As a Business Strategy: Resilience, Belonging & Success, Updated Edition
Groundbreaking, people-first strategies for organizational growth, profit, and longevity

Chock-full of real-world examples of mistakes, heartbreak, and redemption that makes it read more like a juicy exposé than a business book, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome. Written by authors who aren't fans of run-of-the-mill, nap-inducing business or leadership books, this book clearly shows that a better way of doing business is possible, helping readers ditch the status quo, embrace humanity, and achieve lasting success.

This book steers clear from piety and theoretical concepts and instead share the realities of real people running real businesses, covering concepts including:

  • The potential harmony between organizational culture and hard data
  • The biggest mistakes that organizations make in pursuing profits at the expense of people
  • Practical ways to better serve customers, clients, and employees while still enjoying standout financial success

Entertaining, visionary, and highly practical, Love as a Business Strategy earns a well-deserved spot on the bookshelves of all entrepreneurs, managers, and executives seeking perspective-shifting knowledge and strategies to get better business results without sacrificing their human side.

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Love As a Business Strategy: Resilience, Belonging & Success, Updated Edition

Love As a Business Strategy: Resilience, Belonging & Success, Updated Edition

Love As a Business Strategy: Resilience, Belonging & Success, Updated Edition

Love As a Business Strategy: Resilience, Belonging & Success, Updated Edition

Hardcover(2nd ed.)

$28.00 
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Overview

Groundbreaking, people-first strategies for organizational growth, profit, and longevity

Chock-full of real-world examples of mistakes, heartbreak, and redemption that makes it read more like a juicy exposé than a business book, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome. Written by authors who aren't fans of run-of-the-mill, nap-inducing business or leadership books, this book clearly shows that a better way of doing business is possible, helping readers ditch the status quo, embrace humanity, and achieve lasting success.

This book steers clear from piety and theoretical concepts and instead share the realities of real people running real businesses, covering concepts including:

  • The potential harmony between organizational culture and hard data
  • The biggest mistakes that organizations make in pursuing profits at the expense of people
  • Practical ways to better serve customers, clients, and employees while still enjoying standout financial success

Entertaining, visionary, and highly practical, Love as a Business Strategy earns a well-deserved spot on the bookshelves of all entrepreneurs, managers, and executives seeking perspective-shifting knowledge and strategies to get better business results without sacrificing their human side.


Product Details

ISBN-13: 9781394332533
Publisher: Wiley
Publication date: 03/05/2025
Edition description: 2nd ed.
Pages: 256
Product dimensions: 6.10(w) x 9.30(h) x 1.20(d)

About the Author

SOFTWAY is a people-first consulting firm that helps businesses achieve transformation in areas of technology, communication, and culture. In 2021, inspired by Softway’s own successful cultural transformation, CULTURE+ was created to help other organizations build thriving cultures and effectively navigate change.

In 2015, when a toxic culture almost bankrupted the company, Softway’s leadership team—including authors MOHAMMAD ANWAR, FRANK DANNA, JEFF MA, and CHRIS PITRE—vowed to bring humanity back to the workplace. Through trial, error, and determination, they rebuilt their organization around their greatest asset: people.

Today, through the Culture Rise experience and other products and services, Softway and Culture+ are helping leaders worldwide transform their businesses by bringing humanity back to the workplace.

Table of Contents

Foreword xiii 

Our Darkest Day xv 

Part I Why Love Is Good for Business 1 

Chapter 1 What Is Love? (Baby Don’t Hurt Me) 3 

Chapter 2 Culture Eats Strategy for Breakfast 17 

Chapter 3 Behavior Eats Culture for Lunch 27 

Part II Understanding the Culture of Love 45 

Chapter 4 Inclusion 47 

Chapter 5 Empathy 61 

Chapter 6 Vulnerability 71 

Chapter 7 Trust 79 

Chapter 8 Empowerment 89 

Chapter 9 Forgiveness 97 

Part III Put Love to Work 105 

Chapter 10 To Lead Is to Serve 107 

Chapter 11 We Are Better Together 123 

Chapter 12 HR (Humanity Required) 139 

Chapter 13 Systems—People, Process, and Technology 151 

Chapter 14 Lovin’ Those Business Outcomes 159 

Chapter 15 Waiting on the World to Change? 175 

Chapter 16 No More Excuses 195 

Acknowledgments 207 

About the Authors 213 

About Softway 215 

Index 217

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