Gower Handbook of Internal Communication / Edition 2

by Marc Wright (Editor)

Overview

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.

Product Details

ISBN-13:	9780566086892
Publisher:	Taylor & Francis
Publication date:	07/20/2009
Edition description:	2nd ed.
Pages:	496
Product dimensions:	6.90(w) x 9.70(h) x 1.40(d)

About the Author

One of the leading practitioners in internal communication, Marc Wright is former Chairman of the International Visual Communication Association and a Board Director of the International Association of Business Communicators. Previously he was Chairman and Creative Director of MCA Live and Crown Business Communication. Marc wrote and directed the BBC series Twenty Steps to Better Management and is publisher of simply-communicate.com.

Table of Contents

List of Figures, List of Tables, About the Editor, About the Contributors, Introduction, PART I THE FUNDAMENTALS OF INTERNAL COMMUNICATION, PART II CLASSIC MODELS FOR COMMUNICATION, PART III SKILLS AND MEDIA, PART IV LEADERSHIP AND CHANGE COMMUNICATION, PART V ADVANCED COMMUNICATION SKILLS, PART VI SOCIAL MEDIA INSIDE THE ENTERPRISE, Index

Editorial Reviews

Prize: IVCA Clarion Award Winner 2010 in Printed Material Category, in recognition of the work carried out for Public Sector Communication.

From the Publisher