Handbook of Partial Least Squares: Concepts, Methods and Applications
Partial Least Squares is a family of regression based methods designed for the an- ysis of high dimensional data in a low-structure environment. Its origin lies in the sixties, seventies and eighties of the previous century, when Herman O. A. Wold vigorously pursued the creation and construction of models and methods for the social sciences, where “soft models and soft data” were the rule rather than the exception, and where approaches strongly oriented at prediction would be of great value. Theauthorwasfortunatetowitnessthedevelopment rsthandforafewyears. Herman Wold suggested (in 1977) to write a PhD-thesis on LISREL versus PLS in the context of latent variable models, more speci cally of “the basic design”. I was invited to his research team at the Wharton School, Philadelphia, in the fall of 1977. Herman Wold also honoured me by serving on my PhD-committee as a distinguished and decisive member. The thesis was nished in 1981. While I moved into another direction (speci cation, estimation and statistical inference in the c- text of model uncertainty) PLS sprouted very fruitfully in many directions, not only as regards theoretical extensions and innovations (multilevel, nonlinear extensions et cetera) but also as regards applications, notably in chemometrics, marketing, and political sciences. The PLS regression oriented methodology became part of main stream statistical analysis, as can be gathered from references and discussions in important books and journals. See e. g. Hastie et al. (2001), or Stone and Brooks (1990),Frank and Friedman (1993),Tenenhauset al. (2005),there are manyothers.
1103140753
Handbook of Partial Least Squares: Concepts, Methods and Applications
Partial Least Squares is a family of regression based methods designed for the an- ysis of high dimensional data in a low-structure environment. Its origin lies in the sixties, seventies and eighties of the previous century, when Herman O. A. Wold vigorously pursued the creation and construction of models and methods for the social sciences, where “soft models and soft data” were the rule rather than the exception, and where approaches strongly oriented at prediction would be of great value. Theauthorwasfortunatetowitnessthedevelopment rsthandforafewyears. Herman Wold suggested (in 1977) to write a PhD-thesis on LISREL versus PLS in the context of latent variable models, more speci cally of “the basic design”. I was invited to his research team at the Wharton School, Philadelphia, in the fall of 1977. Herman Wold also honoured me by serving on my PhD-committee as a distinguished and decisive member. The thesis was nished in 1981. While I moved into another direction (speci cation, estimation and statistical inference in the c- text of model uncertainty) PLS sprouted very fruitfully in many directions, not only as regards theoretical extensions and innovations (multilevel, nonlinear extensions et cetera) but also as regards applications, notably in chemometrics, marketing, and political sciences. The PLS regression oriented methodology became part of main stream statistical analysis, as can be gathered from references and discussions in important books and journals. See e. g. Hastie et al. (2001), or Stone and Brooks (1990),Frank and Friedman (1993),Tenenhauset al. (2005),there are manyothers.
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Handbook of Partial Least Squares: Concepts, Methods and Applications

Handbook of Partial Least Squares: Concepts, Methods and Applications

Handbook of Partial Least Squares: Concepts, Methods and Applications

Handbook of Partial Least Squares: Concepts, Methods and Applications

Hardcover(2010)

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Overview

Partial Least Squares is a family of regression based methods designed for the an- ysis of high dimensional data in a low-structure environment. Its origin lies in the sixties, seventies and eighties of the previous century, when Herman O. A. Wold vigorously pursued the creation and construction of models and methods for the social sciences, where “soft models and soft data” were the rule rather than the exception, and where approaches strongly oriented at prediction would be of great value. Theauthorwasfortunatetowitnessthedevelopment rsthandforafewyears. Herman Wold suggested (in 1977) to write a PhD-thesis on LISREL versus PLS in the context of latent variable models, more speci cally of “the basic design”. I was invited to his research team at the Wharton School, Philadelphia, in the fall of 1977. Herman Wold also honoured me by serving on my PhD-committee as a distinguished and decisive member. The thesis was nished in 1981. While I moved into another direction (speci cation, estimation and statistical inference in the c- text of model uncertainty) PLS sprouted very fruitfully in many directions, not only as regards theoretical extensions and innovations (multilevel, nonlinear extensions et cetera) but also as regards applications, notably in chemometrics, marketing, and political sciences. The PLS regression oriented methodology became part of main stream statistical analysis, as can be gathered from references and discussions in important books and journals. See e. g. Hastie et al. (2001), or Stone and Brooks (1990),Frank and Friedman (1993),Tenenhauset al. (2005),there are manyothers.

Product Details

ISBN-13: 9783540328254
Publisher: Springer Berlin Heidelberg
Publication date: 02/22/2010
Series: Springer Handbooks of Computational Statistics
Edition description: 2010
Pages: 798
Product dimensions: 6.10(w) x 9.25(h) x (d)

Table of Contents

Editorial: Perspectives on Partial Least Squares Vincenzo Esposito Vinzi Wynne W. Chin Jörg Henseler Huiwen Wang 1

Part I Methods

PLS Path Modeling: Concepts, Model Estimation and Assessment

1 Latent Variables and Indices: Herman Wold's Basic Design and Partial Least Squares Theo K. Dijkstra 23

2 PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement Vincenzo Esposito Vinzi Laura Trinchera Silvano Amato 47

3 Bootstrap Cross-Validation Indices for PLS Path Model Assessment Wynne W Chin 83

PLS Path Modeling: Extensions

4 A Bridge Between PLS Path Modeling and Multi-Block Data Analysis Michel Tenenhaus Mohamed Hanafi 99

5 Use of ULS-SEM and PLS-SEM to Measure a Group Effect in a Regression Model Relating Two Blocks of Binary Variables Michel Tenenhaus Emmanuelle Mauger Christiane Guinot 125

6 A New Multiblock PLS Based Method to Estimate Causal Models: Application to the Post-Consumption Behavior in Tourism Francisco Arteaga Martina G. Gallarza Irene Gil 141

7 An Introduction to a Permutation Based Procedure for Multi-Group PLS Analysis: Results of Tests of Differences on Simulated Data and a Cross Cultural Analysis of the Sourcing of Information System Services Between Germany and the USA Wynne W. Chin Jens Dibbern 171

PLS Path Modeling with Classification Issues

8 Finite Mixture Partial Least Squares Analysis: Methodology and Numerical Examples Christian M. Ringle Sven Wende Alexander Will 195

9 Prediction Oriented Classification in PLS Path Modeling Silvia Squillacciotti 219

10 Conjoint Use of Variables Clustering and PLS Structural Equations Modeling Valentina Stan Gilbert Saporta 235

PLS Path Modeling for Customer Satisfaction Studies

11 Design of PLS-Based Satisfaction Studies Kai Kristensen Jacob Eskildsen 247

12 A Case Study of a Customer Satisfaction Problem: Bootstrap and Imputation Techniques Clara Cordeiro Alexandra Machás Maria Manuela Neves 279

13 Comparison of Likelihood and PLS Estimators for Structural Equation Modeling: A Simulation with Customer Satisfaction Data Manuel J. Vilares Maria H. Almeida Pedro S. Coelho 289

14 Modeling Customer Satisfaction: A Comparative Performance Evaluation of Covariance Structure Analysis Versus Partial Least Squares John Hulland Michael J. Ryan Robert K. Rayner 307

PLS Regression

15 PLS in Data Mining and Data Integration Svante Wold Lennart Eriksson Nouna Kettaneh 327

16 Three-Block Data Modeling by Endo- and Exo-LPLS Regression Solve Sæebø Magni Martens Harald Martens 359

17 Regression Modelling Analysis on Compositional Data Huiwen Wang Jie Meng Michel Tenenhaus 381

Part II Applications to Marketing and Related Areas

18 PLS and Success Factor Studies in Marketing Sönke Albers 409

19 Applying Maximum Likelihood and PLS on Different Sample Sizes: Studies on SERVQUAL Model and Employee Behavior Model Carmen Barroso Gabriel Cepeda Carrón José L. Roldán 427

20 A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market Paulo Alexandre O. Duarte Mário Lino B. Raposo 449

21 An Application of PLS in Multi-Group Analysis: The Need for Differentiated Corporate-Level Marketing in the Mobile Communications Industry Markus Eberl 487

22 Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares Sabrina Helm Andreas Eggert Ina Garnefeld 515

23 Reframing Customer Value in a Service-Based Paradigm: An Evaluation of a Formative Measure in a Multi-industry, Cross-cultural Context David Martín Ruiz Dwayne D. Gremler Judith H. Washburn Gabriel Cepeda Carrión 525

24 Analyzing Factorial Data Using PLS: Application in an Online Complaining Context Sandra Streukens Martin Wetzels Ahmad Daryanto Ko de Ruyter 567

25 Application of PLS in Marketing: Content Strategies on the Internet Silvia Boßow-Thies Sönke Albers 589

26 Use of Partial Least Squares (PLS) in TQM Research: TQM Practices and Business Performance in SMEs Ali Turkyilmaz Ekrem Tatoglu Selim Zaim Coskun Ozkan 605

27 Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs Bradley Wilson 621

Part III Tutorials

28 How to Write Up and Report PLS Analyses Wynne W. Chin 655

29 Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach Oliver Götz Kerstin Liehr-Gobbers Manfred Krafft 691

30 Testing Moderating Effects in PLS Path Models: An Illustration of Available Procedures Jörg Henseler Georg Fassott 713

31 A Comparison of Current PLS Path Modeling Software: Features, Ease-of-Use, and Performance Dirk Temme Henning Kreis Lutz Hildebrandt 737

32 Introduction to SIMCA-P and Its Application Zaibin Wu Dapeng Li Jie Meng Huiwen Wang 775

33 Interpretation of the Preferences of Automotive Customers Applied to Air Conditioning Supports by Combining GPA and PLS Regression Laure Nokels Thierry Fahmy Sébastien Crochemore 775

Index 791

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