Health Program Planning and Evaluation: A Practical, Systematic Approach for Community Health / Edition 3

by L. Michele Issel

Overview

Today's challenging health care conditions require health professionals to develop increasingly sophisticated health programs in order to compete for funding and support. The influencing forces of federal legislation, rigid public health goals, emphasis on outcomes of health care and evidence-based practice, and use of total quality management and improvement tools have brought about new standards for program development. Health Program Planning and Evaluation: A Practical, Systematic Approach for Community Health will help you to systematically develop, thoughtfully implement, and rigorously evaluate health programs across a variety of health disciplines. It also serves to help students and professionals become savvy consumers of evaluation reports and prudent users of evaluation consultants. It presents the practical tools and concepts in language suitable for both the practicing and novice health program planner and evaluator. Distinguishing itself from other program planning and evaluation texts through its use of the public health pyramid, consistent use of a program logic model throughout the text, and role modeling evidence-based practice, this text will provide you with a firm foundation in addressing the needs of the population through health program planning and evaluation.

Product Details

ISBN-13:	9781449649197
Publisher:	Jones & Bartlett Learning
Publication date:	02/28/2013
Edition description:	Older Edition
Product dimensions:	6.00(w) x 1.25(h) x 9.00(d)

About the Author

Professor, University of North Carolina College of Health and Human Services Department of Public Health, Charlotte, North Carolina


Professor, University of Texas School of Public Health Department of Management, Policy, and Community Health

Table of Contents

	Preface	xiii
	Acknowledgments	xix
Section 1	The Context of Health Program Development and Evaluation	1
Chapter 1	Health Program Development and Evaluation	3
	History and Context	4
	Evaluation as a Profession	9
	Planning and Evaluation Cycle	11
	Program Life Cycle	16
	Types of Evaluation	18
	The Public Health Pyramid	20
	Community	25
	Who Does Planning and Evaluations?	29
	Roles of Evaluators	31
	Across the Pyramid	31
	Discussion Questions	34
Chapter 2	Relevance of Diversity and Disparities to Health Programs	37
	Health Disparities	39
	Diversity and Health Programs	42
	Organizational Culture	54
	Across the Pyramid	65
	Discussion Questions	67
Chapter 3	Planning for Health Programs and Services	73
	Definitions of Planning	74
	Historical Background on Planning in Public Health	74
	PATCH	75
	APEXPH	76
	MAPP	76
	Summary	77
	Planning Paradoxes, Assumptions, and Ethics	79
	Approaches to Planning	84
	Planning Steps and Stages	91
	Across the Pyramid	106
	Discussion Questions	108
Section 2	Developing Health Programs	113
Chapter 4	Community Health Assessment for Program Planning	115
	Types of Needs	115
	Perspectives on Assessment	116
	Types of Assessments	120
	Steps in Conducting the Assessment	122
	Across the Pyramid	145
	Discussion Questions	147
Chapter 5	Program Theory and Interventions Revealed	151
	Program Theory	152
	Interventions	155
	Impacts and Outcomes in Public Health	163
	Functions of Program Theory	172
	Across the Pyramid	175
	Discussion Questions	177
Chapter 6	Program Objectives and Setting Targets	179
	Parameters of the Program	179
	Program Goals and Objectives	184
	Using Data to Set Target Values	191
	Across the Pyramid	208
	Discussion Questions	209
Section 3	Implementing Health Programs	211
Chapter 7	Logistics of Program Implementation	213
	Inputs to the Organizational Plan	214
	Outputs of the Organizational Plan	221
	Inputs to the Service Utilization Plan	229
	Outputs of the Service Utilization Plan	232
	Across the Pyramid	233
	Discussion Questions	234
Chapter 8	Process Evaluation: Measuring Inputs and Outputs	237
	Process Evaluation	238
	Data Collection Methods	241
	Monitoring Inputs to the Organizational Plan	244
	Quantifying Outputs of the Organizational Plan	249
	Monitoring Inputs to the Service Utilization Plan	250
	Intervention Delivery	254
	Quantifying Outputs of the Service Utilization Plan	257
	From Data to Action	266
	Across the Pyramid	271
	Discussion Questions	273
Section 4	Evaluating the Impact and Outcome of Health Programs	277
Chapter 9	Planning the Methods for Evaluating Intervention Effects	279
	Developing the Evaluation Questions	280
	Intervention Effect Evaluation Variables from the Program Effect Theory	286
	Measurement Considerations	291
	Threats to Data Quality	296
	Data Sources (Methods)	298
	Considerations During Planning	310
	Across the Pyramid	313
	Discussion Questions	315
Chapter 10	Choosing Designs for Impact Evaluation	319
	Choosing an Evaluation Design	320
	Sampling	343
	Designs and Failures	351
	Across the Pyramid	353
	Discussion Question	354
Chapter 11	Analyzing and Interpreting Evaluation Data	357
	Data Entry and Management	357
	Sample Description	361
	Thinking About Change	362
	Across Levels of Analysis	367
	Statistical Answers to the Question	368
	Interpretation	379
	Across the Pyramid	382
	Discussion Questions	383
Chapter 12	Qualitative Methods for Planning and Evaluation	387
	Functions of Qualitative Methods	387
	Qualitative Methods	388
	Scientific Rigor	398
	Sampling for Qualitative Methods	400
	Qualitative Analyses	400
	Presentation of Findings	406
	Across the Pyramid	407
	Discussion Questions	408
Section 5	From Data to Decision	411
Chapter 13	Cost Analyses: The Basics	413
	Types of Economic Analyses	413
	Basic Steps Involved in Conducting Economic Evaluations	423
	Assessing Economic Evaluations	432
	Across the Pyramid	433
	Discussion Questions	434
Chapter 14	Continuing the Cycle	437
	Data and Information	437
	Reports	441
	Ethics	449
	Contextual Considerations	454
	Meta-Evaluation	459
	Quality of Evaluation	460
	Across the Pyramid	462
	Discussion Questions	463
	Index	467

Editorial Reviews

Reviewer: Jingzhen Yang, PhD, MPH(University of Iowa College of Public Health)
Description: This advanced-level book provides a comprehensive overview of community health program planning and evaluation. With refinements and updates, the second edition covers key elements of community health program planning, implementation, and evaluation in a systematic and practical manner. It highlights the opportunities and challenges that health professionals face in planning and evaluating effective intervention programs.
Purpose: This book aims to prepare health professionals to become more competent program planners and evaluators. Covering a wide range of topics, it contributes significantly to the knowledge and understanding of many topics, including defining health problems, program development, program implementation and monitoring, and outcome and impact evaluation.
Audience: It presents a variety of practical tools and concepts in language that is understandable to both experienced and novice health professionals. It is a useful resource for health administrators and practitioners who manage, implement, or evaluate community health programs, and university faculty who teach program planning and evaluation courses. It can also serve as an excellent reference for graduate students who are preparing to work in the community health field.
Features: Each chapter concludes with discussion questions and activities, making this a great resource for classroom discussions or workshop activities aimed at the development of critical thinking skills. Another unique feature of this second edition is that each chapter contains at leastfour links to relevant Internet resources. Finally, the book includes separate lists of figures, tables, exhibits, and acronyms at the beginning for quick access.
Assessment: This is a comprehensive compilation of current knowledge in health program planning and evaluation. Health administrators, public health professionals, and health program practitioners will find value in this work.