Table of Contents
Introduction 1
1 Help the Helper 11
A Help the Helper (H2H*) Culture: Starts Two Steps Away from the Center of the Action
2 Create a Dynasty of Unselfishness 45
An H2H Culture: Is Being Part of Something Bigger Than Yourself
3 Hire the Front of the Jersey 74
An H2H Culture: Defines the Right Ingredients Differently from Most Companies
4 Ditch the Stick and Ditch the Carrot 100
An H2H Culture: Is Motivated at the Source
5 Manage Energy, Not People 119
An H2H Culture: Doesn't Take Invigoration, It Gives Invigoration
6 Invoke the 30-Minute Rule 142
An H2H Culture: Bucks Information Age Communication "Efficiency"
7 Eat Obstacles for Breakfast 1 ei
An H2H Culture: Has a Kind of Toughness That Just Might Surprise You
8 Measure the Immeasurable 183
An H2H Culture: Picks Up Where Moneyball Leaves Off
9 Act Like an Un leader 202
And Once You Sow the Seeds for an H2H Culture: Get Your Sorry Butt out of the Way!
Acknowledgments 225
Sources 227
Index 233