Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World

by Jack Myers

Overview

After two decades of technological disruption, economic collapse, social upheaval, political polarization and a war on terror, one generation carries on its shoulders the responsibility to return us to a time of social balance and economic growth. The Hooked Up Generation was born into disruption, but is destined to lead the world into a transcendental period of tolerance and peace. They are hooked on the Internet, hooked together by the Internet, and hooking up in relationships managed and defined by the Internet.

Jack Myers tells you why today’s college students may prove to be the next Great Generation and possibly the greatest generation of the 21st century. The Hooked Up Generation will make you hopeful about its future and yours.

Once again, Jack Myers has his fingers on the pulse on the very latest, the impulses of the kids who will one day run the whole show, and he has the statistics to back up his cogent insights. This is by turns an absorbing, disturbing and ultimately indispensable account of a hugely misunderstood demographic group that will shape our future. Myers clearly has done his homework and the result is this superb study.

~ Ken Burns, Filmmaker

At the Newhouse School, we are living with the Hooked Up Generation and experiencing the extraordinary transformation that Jack Myers has brilliantly captured. This is a must read for educators, parents and all those who care about the next generation of leaders.

~ Lorraine Branham, Dean, S.I. Newhouse School of Communications at Syracuse University

These Internet Pioneers, born between 1991 and 1995, are not like us. They absorbed the Internet like a native language while the rest of us struggled to learn it. Any time now, these pioneers will be commanding the agenda — and we’d better understand them. Hooked Up is the best guide to the future that I’ve yet come across.

~ Sir Martin Sorrell, CEO, WPP Group

The Hooked Up Generation is rewriting feminism, sexuality, politics, education, language, relationships, and media. This accessible and fascinating book brings new insights into how our cyber-society is shaping a captivating generation. The message is clear: the Hooked Up Generation offers hope for the future of our planet.

~ Mary Brabeck, Dean of the Steinhardt School, New York University

Product Details

ISBN-13:	9780985550806
Publisher:	York House Press
Publication date:	06/01/2012
Pages:	286
Product dimensions:	6.00(w) x 9.00(h) x 0.60(d)

About the Author

Jack Myers is a Media Ecologist and Chairman of Media Advisory Group, which advises more than 250 media advertising, marketing, entertainment and financial services companies who subscribe to the weekly Jack Myers Media Business Report. Jack founded the Women in Media Mentoring Initiative and the Newhouse Network to support and advance diversity and the careers of young people. He speaks internationally on the impact of emerging media technologies on society, culture and business. He is a George Foster Peabody award-winning and Academy Award nominated documentary film producer and author of four books. His 1998 book, Reconnecting with Customers: Building Brands and Profits in The Relationship Age, is recognized as a leading edge primer that anticipated today’s dramatic digital transformation. Virtual Worlds: Rewiring Your Emotional Future, published in 2007, focuses on the growing influence of social networks on young people. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University. He served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at New York University. His career included management positions at CBS Television and ABC Radio and he co-founded the Syracuse New Times.

Editorial Reviews

Once again, Jack Myers has his fingers on the pulse on the very latest, the impulses of the kids who will one day run the whole show, and he has the statistics to back up his cogent insights. This is by turns an absorbing, disturbing and ultimately indispensable account of a hugely misunderstood demographic group that will shape our future. Myers clearly has done his homework and the result is this superb study.

Ken Burns

At the Newhouse School, we are living with the Hooked Up Generation and experiencing the extraordinary transformation that Jack Myers has brilliantly captured. This is a must read for educators, parents and all those who care about the next generation of leaders.

Lorraine Branham

These Internet Pioneers, born between 1991 and 1995, are not like us. They absorbed the Internet like a native language while the rest of us struggled to learn it. Any time now, these pioneers will be commanding the agenda — and we’d better understand them. Hooked Up is the best guide to the future that I’ve yet come across.

Sir Martin Sorrell

The Hooked Up Generation is rewriting feminism, sexuality, politics, education, language, relationships, and media. This accessible and fascinating book brings new insights into how our cyber-society is shaping a captivating generation. The message is clear: the Hooked Up Generation offers hope for the future of our planet.

Mary Brabeck

Who cares about 17–21 year olds? Jack Myers does, and if you want a front row seat on where the future of business and civilization are going you should too. This book is packed with enough context to make you feel the theory is right on. I can't stop quoting it.

Geraldine Laybourne

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