How Communication Design Works: Principles, Inspirations & Challenges
Reflections and practical action for the rapidly evolving discipline of visual communication.

Communication design is undergoing radical changes: an overabundant flood of information, fake news, bots, AI, social media, crude graphic tools on the Internet as well as the speed of processes and increasing pressure to be efficient, coupled with increased competition in the design sector and sometimes precarious working conditions. All of these factors put creatives in the field under pressure, leaving them little time to reflect on their own work. This handbook responds to the current situation by shedding new light on the societal relevance of the discipline in the context of professional practice.

The authors use their extensive expertise, practical work examples, and actionable suggestions to identify what really matters in visual communication. They describe the far-reaching interconnectedness of design with a wide range of issues and deal intensively with the current challenges. The overarching leitmotif is that communication design is always the result of the attitude of its protagonists – this compendium makes clear how their actions influence communication, what values are conveyed, and what our visual world looks like as a result.

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How Communication Design Works: Principles, Inspirations & Challenges
Reflections and practical action for the rapidly evolving discipline of visual communication.

Communication design is undergoing radical changes: an overabundant flood of information, fake news, bots, AI, social media, crude graphic tools on the Internet as well as the speed of processes and increasing pressure to be efficient, coupled with increased competition in the design sector and sometimes precarious working conditions. All of these factors put creatives in the field under pressure, leaving them little time to reflect on their own work. This handbook responds to the current situation by shedding new light on the societal relevance of the discipline in the context of professional practice.

The authors use their extensive expertise, practical work examples, and actionable suggestions to identify what really matters in visual communication. They describe the far-reaching interconnectedness of design with a wide range of issues and deal intensively with the current challenges. The overarching leitmotif is that communication design is always the result of the attitude of its protagonists – this compendium makes clear how their actions influence communication, what values are conveyed, and what our visual world looks like as a result.

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How Communication Design Works: Principles, Inspirations & Challenges

How Communication Design Works: Principles, Inspirations & Challenges

How Communication Design Works: Principles, Inspirations & Challenges

How Communication Design Works: Principles, Inspirations & Challenges

Overview

Reflections and practical action for the rapidly evolving discipline of visual communication.

Communication design is undergoing radical changes: an overabundant flood of information, fake news, bots, AI, social media, crude graphic tools on the Internet as well as the speed of processes and increasing pressure to be efficient, coupled with increased competition in the design sector and sometimes precarious working conditions. All of these factors put creatives in the field under pressure, leaving them little time to reflect on their own work. This handbook responds to the current situation by shedding new light on the societal relevance of the discipline in the context of professional practice.

The authors use their extensive expertise, practical work examples, and actionable suggestions to identify what really matters in visual communication. They describe the far-reaching interconnectedness of design with a wide range of issues and deal intensively with the current challenges. The overarching leitmotif is that communication design is always the result of the attitude of its protagonists – this compendium makes clear how their actions influence communication, what values are conveyed, and what our visual world looks like as a result.

Product Details

ISBN-13: 9783721210408
Publisher: Braun
Publication date: 10/22/2024
Pages: 336
Product dimensions: 6.75(w) x 9.75(h) x (d)

About the Author

Ulysses Voelker initially trained as a deckhand and completed an apprenticeship as a carpenter and worked in these professions before beginning his studies in communication design. After working as an art director, Voelker set up his own design studio. At the same time, he taught as a lecturer in typography and was appointed to Mainz University of Applied Sciences in 2000, where he taught until his retirement in 2019. Communication designer Michael Schmitz worked at the Designlabor Gutenberg in Mainz for several years during his studies and beyond. He has been running his own studio in Cologne since 2017.

Table of Contents

Introduction

A: Structure and Principle

The recipients of visual communication

The senders of visual communication

B: Differentiations 

Drawing theory and visual communication Constant components
Modifying components
Time-related factors - technology
Time-related factors - society

Subjectivity and speculation

C: Evaluative Influences
Good design - shaping the aesthetic perception
Good design - brief history of the criteria Good design - cliche and differentiation

D: Challenges

The tried and tested and the new
Uniformity versus diversity

The repoliticization of design

E: Thematic Continuations

Sources, specialist texts, books

Supplements

F: Further Topics
Appendix
Index of names, key terms
Bibliography
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