How Design Makes the World

How Design Makes the World

by Scott Berkun

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Overview

“Everything you use, from your home to your smartphone, from highways to supermarkets, was designed by someone. What did they get right? Where did they go wrong? And what can we learn from how these experts think that can help us improve our own lives?



In How Design Makes The World, bestselling author and designer Scott Berkun reveals how designers, from software engineers to city planners, have succeeded and failed us. From the airplane armrest to the Facebook “like” button, and everything in between, Berkun shows how design helps or hinders everyone, and offers a new way to think about the world around you.

Whether you spend time in a studio or a boardroom, an office or the outdoors, How Design Makes the World empowers you to ask better questions—and to understand the designs in everything that matters.



In How Design Makes The World, bestselling author and designer Scott Berkun reveals how designers, from software engineers to city planners, have succeeded and failed us. From the airplane armrest to the Facebook “like” button, and everything in between, Berkun shows how design helps or hinders everyone, and offers a new way to think about the world around you.

Product Details

ISBN-13: 9780983873181
Publisher: Scott Berkun
Publication date: 05/05/2020
Edition description: New Edition
Pages: 210
Sales rank: 421,261
Product dimensions: 5.50(w) x 8.50(h) x 0.48(d)

About the Author

Scott Berkun (@berkun) is the bestselling author of seven books, including Making Things Happen, The Myths of Innovation, Confessions of a Public Speaker and The Year Without Pants. His work has appeared in The Washington Post, The New York Times, Wired Magazine, Fast Company, The Economist, Forbes Magazine, and other media. He has taught creative thinking at the University of Washington and has been a regular commentator on CNBC, MSNBC and National Public Radio. His many popular essays and entertaining lectures can be found for free on his blog at http://www.scottberkun.com.

Table of Contents

Introduction 1



1 Everything Has a Design 3

2 Building vs. Designing 9

3 What Is Good? 15

4 People Come First 23

5 Everyone Designs Something 29

6 The Street You Live On 37

7 Style Is a Message 45

8 Design Is How It Works 55

9 Someone Has to Pay 63

10 The Powerful Decide 73

11 Design Is a Verb 83

12 The Pass in Your Pocket 89

13 Ideas and Systems 97

14 The Design Reflects the Team 103

15 The Way We Think Matters 111

16 Values and Tradeoffs 117

17 Design Is How It Flows 129

18 Design for Conflict 139

19 Solutions Create Problems 149

20 How to See: A Design Checklist for Your World 159



Take Action: Improve the Design of the World 161

Recommendations 163

Notes 171

Photo Credits 183

Acknowledgments 187

Index 189

About the Author 195

Colophon 197

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