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How Design Makes the World

How Design Makes the World

by Scott Berkun
How Design Makes the World

How Design Makes the World

by Scott Berkun

Paperback(New Edition)

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Everything we use, from social media, to our homes, to our highways, was designed by someone. But how did they decide on what was good for the rest of us? What did they get right and where have they let us down? And what can we learn from the way these experts think that can help us in how we make decisions in our own lives?

In How Design Makes The World, bestselling author and designer Scott Berkun takes readers on a journey exploring how designers of all kinds, from software engineers, to urban planners, have succeeded and failed us. By examining daily experiences like going to work, shopping for food, or even just using social media on their phones, readers will learn to see the world in a new and powerful way. They'll ask better questions of the things they buy, use, and make, and discover how easy it is to use ideas from great designers to improve their everyday lives.

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Product Details

ISBN-13: 9780983873181
Publisher: Scott Berkun
Publication date: 05/05/2020
Edition description: New Edition
Pages: 210
Sales rank: 600,851
Product dimensions: 5.50(w) x 8.50(h) x 0.48(d)

About the Author

Scott Berkun (@berkun) is the bestselling author of seven books, including Making Things Happen, The Myths of Innovation, Confessions of a Public Speaker and The Year Without Pants. His work has appeared in The Washington Post, The New York Times, Wired Magazine, Fast Company, The Economist, Forbes Magazine, and other media. He has taught creative thinking at the University of Washington and has been a regular commentator on CNBC, MSNBC and National Public Radio. His many popular essays and entertaining lectures can be found for free on his blog at

Table of Contents

Introduction 1

1 Everything Has a Design 3

2 Building vs. Designing 9

3 What Is Good? 15

4 People Come First 23

5 Everyone Designs Something 29

6 The Street You Live On 37

7 Style Is a Message 45

8 Design Is How It Works 55

9 Someone Has to Pay 63

10 The Powerful Decide 73

11 Design Is a Verb 83

12 The Pass in Your Pocket 89

13 Ideas and Systems 97

14 The Design Reflects the Team 103

15 The Way We Think Matters 111

16 Values and Tradeoffs 117

17 Design Is How It Flows 129

18 Design for Conflict 139

19 Solutions Create Problems 149

20 How to See: A Design Checklist for Your World 159

Take Action: Improve the Design of the World 161

Recommendations 163

Notes 171

Photo Credits 183

Acknowledgments 187

Index 189

About the Author 195

Colophon 197

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