Table of Contents
About the Author x
Acknowledgements xii
Foreword xiii
Introduction 1
Part 1 Reputation - Rhetoric versus Reality 15
Chapter 1 What is Reputation? 16
1.1 What is Reputation? 16
1.2 Strangers to Ourselves 22
1.3 Reputation and Self-delusion 26
1.4 Memory and Self-deception 30
1.5 Reputation and Unreliable Observations 33
1.6 Reputation and the False-Confidence Phenomenon 34
Chapter 2 The Importance of Reputation 37
2.1 The Importance of Reputation 37
2.2 How our Behaviour Impacts our Reputation 40
2.3 How our Reputation is Assessed and Evaluated 42
2.4 The Career Paradox: How the Rules of the Game Change 43
Chapter 3 Reputation, Bias and Prejudice 46
3.1 Reputation and Personal Bias 46
3.2 Reputations and Potential Sources of Error 48
3.3 Reputation and Memory Distortion 52
3.4 Cognitive Dissonance and the Failure to Process Information Logically 53
3.5 Attribution Errors in Describing Reputations 56
3.6 Personal Construct Theory of Reputation 57
3.7 Misunderstandings 59
3.8 Judgement Errors that Distort Reputations 60
3.9 Ten Common Cognitive Biases 61
3.10 Subliminal Impact on Reputation - Eight Subliminal Conditioning Effects 64
3.11 Distorted Perceptions and the Impact on Reputational Value 66
Part 2 How Reputations are Won and Lost 71
Chapter 4 Reputation Perceived from Outside-in and Inside-out 72
4.1 Outside-in and Inside-out Perspectives 73
4.2 The Fundamental Five Outside-in Reputation Winners 78
4.3 The Fundamental Four Inside-out Reputation Winners 82
Chapter 5 The Fundamental Five Outside-in Reputation Winners 85
5.1 How to Win a Reputation for Building Strong Cultures 86
5.2 How to Win a Reputation for Strategic Thinking 93
5.3 How to Win a Reputation for Delivery and Execution 98
5.4 How to Win a Reputation for Outstanding Team Leadership 105
5.5 How to Win a Reputation for Outstanding Organisational influence 112
Chapter 6 The Fundamental Four Inside-out Reputation Winners 125
6.1 How to Win a Reputation for Self-Awareness 126
6.2 How to Win a Reputation for Likeability 139
6.3 How to Win a Reputation for Making Wise Judgements 154
6.4 How to Win a Reputation for Perceptiveness 162
Chapter 7 Reputation Leakage and the Fundamental Five Reputation Losers 176
7.1 Reputation Derailers 176
7.2 Reputation Leakage and Reputation Derailment 178
7.3 The Three Reputation Leakage Behaviour Patterns 179
7.4 The Fundamental Five Reputation Losers 185
7.5 Reputation Loser 1 - Untrustworthiness 185
7.6 Reputation Loser 2 - Narcissism 189
7.7 Reputation Loser 3 - Myopia 193
7.8 Reputation Loser 4 - Dogmatism 195
7.9 Reputation Loser 5 - Emotional Detachment 197
Chapter 8 Taking the First Steps to Manage One's Reputation 203
8.1 Building a Stronger Reputation 203
8.2 Cultivating Self-Awareness 204
Part 3 Building and Maintaining a Personal Brand 217
Chapter 9 Developing a Personal Brand 218
9.1 Creating a Personal Brand 219
9.2 The Value Proposition 222
9.3 Planning to Manage your Personal Brand 223
9.4 Eight Key Steps to Building a Personal Brand 224
Chapter 10 Managing Expectations 242
10.1 The Importance of Managing Upwards 242
10.2 The First 100 Days Plan 245
10.3 Understanding What your Boss Thinks of You 250
10.4 How to Improve the Relationship and Communication with your Boss 256
10.5 Attitude Change towards your Boss 259
10.6 How to Manage Different Boss Profiles 263
10.7 Career Management Strategies 267
Chapter 11 Networks and Reputation 272
11.1 The Importance of Investing in Relationships 272
11.2 Key Principles of Building Successful Network Relationships 276
11.3 Understanding Networking Rapport 278
11.4 A Purposeful Networking Model - Who Should be Included? 279
11.5 Networking Discussion Topics - So What do we Talk About? 280
Chapter 12 A Final Thought - Working with a Coach to Enhance Reputation and Personal Brand 284
12.1 Working with a Coach for Marginal Gains 285
12.2 Six Different Benefits of Working with a Coach 287
12.3 The Five Key Ingredients of a Successful Coaching Engagement 289
Chapter Notes 292
Further Reading References 295
Appendix: Sixty Ways to Build Reputation Capital 297
