How to be Profitable and Moral: A Rational Egoist Approach to Business

How to be Profitable and Moral: A Rational Egoist Approach to Business

by Jaana Woiceshyn


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Product Details

ISBN-13: 9780761861607
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 08/15/2013
Edition description: Reprint
Pages: 166
Sales rank: 1,026,392
Product dimensions: 5.90(w) x 8.70(h) x 0.60(d)

About the Author

Jaana Woiceshyn holds a Ph.D. in applied economics from the Wharton School at the University of Pennsylvania. She has taught business ethics for over twenty years to undergraduate, MBA, and Executive MBA students and to various corporate audiences at the Haskayne School of Business, University of Calgary, and elsewhere. This is her first book. For more information, please see her website:

Table of Contents

Introduction: How to Be Profitable and Moral
Which Ethics? • Overview
Values as End Goals, Principles as Road Maps
The Necessity of Pursuing Objective Values: An Issue of Life and Death • The Necessity of Guiding Principles: Why Acting on the Spur of the Moment Is Harmful • Rational Moral Principles Are Contextual—But Not Relative
Why Egoism?
The Principle of Self-Interest • Human Nature as the Gauge of Value • Why
Happiness Cannot Be the Standard of Value
Rationality as the Primary Virtue
Thinking as the Main Means of Survival—and of Being Moral • The Virtue of Rationality in Business • What Rationality Requires in Thinking and in Action • The Role of Emotions • Guarding against Irrationality • Applying Rationality
Material and Spiritual Benefits of Productiveness • Productive Work Requires
Thinking and Action • What about Rest and Retirement? • Guarding against
“Unproductiveness” • Applying Productiveness
Why Is Honesty Egoistic? • Honesty in Thinking and Action • Guarding against Dishonesty • Applying Honesty
Justice in Thinking • Justice in Action • Justice as Contextual • Justice as Trade • Guarding against Injustice • Applying Justice
Relevance of Independence in Business • Independence in Thinking • Independence in Action • Guarding against Second-Handedness • Applying Independence
Relevance of Integrity in Business • Integrity in Thinking and Action • How to Guard against Failures of Integrity• Applying Integrity
Relevance of Pride in Business • Pride in Thinking and Action • Pride as Contextual • Humility as Anti-Virtue and How to Guard against It • Applying Pride
Common Misconceptions about Egoism
Selfishness (and Greed) • Charity • Conflicts of Interest
The Social Context of Business: Capitalism, Rights, Government and the Current Reality
Production, Trade and Their Proper Social Context: Capitalism • Individual Rights • Initiation of Physical Force as Evil • The Role of Government • The Current Reality
How to Pursue Rational Self-Interest in a Mixed Economy
Defending Business to Create a More Pro-Business Environment • Running a Business and Resolving Moral Dilemmas Objectively

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