How To Become A Successful Artist

by Magnus Resch

Overview

“[How to Become a Successful Artist] goes straight to the business of being an artist... Resch’s book offers practical advice to remind readers that there’s a lot more to being an artist than just making art.” – ArtNews

The must-have business guide for all artists, written by the leading specialist in the global art market

Written for artists of all levels, ages and mediums the latest book from bestselling author Magnus Resch explores how artists can have a career in the field they love. He answers the most important questions including: How do I find gallery representation? How do I write an artist statement? How should I price my artworks? And what's the best Instagram strategy? Case studies are drawn from interviews with leading experts and practitioners, including artists, gallerists, and curators. It's an invaluable resource to explain the core business principles of being an artist and reveals how to make it in the art market.

This must-have guide includes business advice from the art world's leading experts, such as Hans Ulrich Obrist, Jeffrey Deitch, Simon de Pury, Mera & Don Rubell, Mr. Brainwash, Oscar Murillo, Sean Scully, Peter Halley, Kenny Scharf, Lucien Smith, Lisa Schiff, Julian Schnabel, Georgina Adam, Katherine Bernhardt, Shirin Neshat, Laurie Simmons, Jordan Wolfson, Jitish Kallat, Zhang Huan, Rashid Johnson, Marilyn Minter, Raymond Pettibon, and many more.

“  [How to Become a Successful Artist] goes straight to the business of being an artist... Resch’s book offers practical advice to remind readers that there’s a lot more to being an artist than just making art.” - ArtNews

Product Details

ISBN-13:	9781838662424
Publisher:	Phaidon Press
Publication date:	05/26/2021
Pages:	216
Product dimensions:	5.75(w) x 8.30(h) x 0.75(d)

About the Author

Magnus Resch is an art-market economist, serial entrepreneur, and bestselling author. Magnus is a Professor for art economics, lecturing at Yale University. He holds a Ph.D. in economics and studied at Harvard, the LSE, and University of St. Gallen. His career has been portrayed in a Harvard Business School case study and in various articles, in the New York Times, Wall Street Journal, Vanity Fair and the Financial Times.

Table of Contents

1 Introduction 6

2 Research Findings - A Date - Driven Approach 26

3 Navigating the Arts Market - Date, Players, Power Structures 42

4 Artists - Understanding Your Competition 60

5 Galleries - Finding Pepresentation 74

6 Collectors - Convince Them to Buy Your Work 102

7 Journalists - Persuade Them to Write about You 128

8 Your Brand - Story telling and Pricing 142

9 Selling Art Online - Website, Instagram, newsletter 156

10 Documents - Contracts, Invoices, and Checklists 178

Appendix 214

Editorial Reviews

"Bolstered by interviews with art-world luminaries, Resch's book offers practical advice to remind readers that there's a lot more to being an artist than just making art." - ArtNews

"This new book is determined to do away with the stereotype of the starving creative." - The Art Newspaper

"Magnus Resch has the art world down to science." - Cultured

"Get the inside scoop on how to become a successful artist." - Buzzfeed

"How to get rich with art! This book is a business plan for artists." - Welt Am Sonntag

"There's no magic wand to make you into a successful artist but this book comes pretty close." - FAD Magazine

"Everything artists need in order to succeed financially." - Neue Zürcher Zeitung (NZZ)

"Magnus Resch explains in 10 short chapters how to transition from an art world loser to an art world winner." - Berliner Tagesspiegel

"In the era of the social network's totalising grip, Resch distils data into a formula for art-stardom." - Spike Art Magazine

"In his book, Magnus Resch addresses issues such as why are some artists more successful than others." - Sleek

"Magnus Resch can help you become a successful artist." - Whitewall

"This book provides a lot of information about the art market." - Volkskrant

"A must read for artists." - Bunte

"Magnus's tone is direct, very clear and personable." - Monopol Magazin

From the Publisher